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Kathryn Aragon

Founder at KA Media and AccessXL | Unlocking Growth for B2B SaaS Companies

Kathryn Aragon is a seasoned professional with a rich background in helping B2B SaaS companies improve their acquisition, retention, and monetization rates.

With expertise in traffic and lead generation, sales enablement, and customer retention strategies, Kathryn has worked with companies of all sizes and growth stages.

Her skills include SEO, conversion copywriting, blog management, product content development, and strategic planning aimed at boosting revenue and reducing churn.

Kathryn has a proven track record of doubling traffic, tripling leads, and enhancing sales efficiency while slashing churn rates for her clients.

She offers a transformative solution called 'Retain2Gain' designed to address common challenges faced by B2B SaaS companies.

Kathryn is a proactive problem-solver who can guide organizations through strategic growth initiatives or provide training programs to empower internal teams.

Her educational background includes a Graduate Certificate in Marketing from SMU Cox School of Business and a BA in English and Psychology from Belmont University.

With a wealth of experience in marketing and content strategy, Kathryn has held key roles at reputable organizations such as AccessXL, Sales Hacker, Inc., Mirasee, Crazy Egg, and GuideStone Financial Resources.

Highlights

Aug 30 · linkedin

For more than a decade, the reigning thought has been that content is king.

Do you agree?

In the face of privacy laws, algorithm changes, and AI, how has your approach to content changed?

I'd love to hear from my fellow SaaS marketers.

#SaaS #growth #content

Aug 29 · linkedin

SaaS folks, I'm curious...

Of the three growth levers - acquisition, retention, and monetization - which is prioritized most at your organization?

#saas #growth

Kathryn Aragon
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Location

North Las Vegas, Nevada, United States