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Kathryn Kennedy

Head of Global Customer Growth & Acquisition at Wayfair (ex-Amazon, ex-Zulily, ex-Expedia)

Kathryn Kennedy is a seasoned global marketing leader known for her proficiency in driving growth through performance-based marketing strategies, with a primary focus on E-commerce, online retail, and multi-channel retailers. Her skill set encompasses various areas such as E-commerce strategy, digital marketing, direct response marketing, brand marketing, online advertising, product marketing, media planning, and applied analytics.

Her educational background includes a Bachelor's degree in International Relations from the University of California, Davis, and she is currently pursuing a Master of Liberal Arts (ALM) in International Relations and National Security Studies from the Harvard Extension School with an expected completion date of May 2023.

Kathryn Kennedy has held key leadership roles in several prominent organizations, including her current position as the Head of Global Customer Growth & Acquisition at Wayfair. Prior to this, she served as the Head of Global Media & Analytics at PATH, Vice President of Marketing (Global Customer Acquisition) at Zulily, Head of Marketing for Prime Video at Amazon, Vice President of Online & Direct Marketing at AutoNation, Senior Director of Online Partner Marketing at Expedia, Director of Online Marketing at The Body Shop, Director of Online Marketing at MediaLive International, Director of Online Marketing & Media Services at MRI Interactive, and Director of Online Marketing at Warner Bros. Online.

Kathryn Kennedy
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Location

Greater Seattle Area