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Kathryn Schifferle
Our mission at Work Truck Solutions is to create a friction-less end-to-end experience for commercial vehicle buyers through innovative technology.
Professional Background
Kathryn Schifferle is a visionary leader and innovative entrepreneur dedicated to transforming the commercial vehicle industry with technology-driven solutions. As the founder and CEO of Work Truck Solutions, she recognized a critical gap in the marketplace – the lack of tracking and managing work trucks, which serve essential roles in various sectors including construction, plumbing, landscaping, and HVAC. This insight led to the inception of Work Truck Solutions, a company that launched in 2012 with the mission of streamlining the buying process for work trucks through a cloud-based platform.
Under Kathryn's leadership, Work Truck Solutions has become a pivotal player in the automotive sector, empowering automotive dealers across the United States to effectively stock and market work trucks that meet the specific needs of vocational buyers. The platform not only serves dealerships but also provides invaluable insights and data-driven analytics to truck body manufacturers, OEMs, distributors, and other crucial stakeholders within the $170 billion commercial vehicle industry.
Kathryn's commitment to innovation culminated in the launch of www.Comvoy.com in 2019, the first marketplace designed specifically for business buyers. This groundbreaking initiative allows vocational customers to shop for work trucks and access educational resources seamlessly. Kathryn's tireless efforts aim to mitigate the complexities involved in purchasing commercial vehicles, assisting stakeholders in navigating the evolving landscape of the ‘digital’ normal.
In addition to her current role, Kathryn has an impressive history of leadership roles that highlight her extensive experience in the automotive and marketing sectors. She has served as the Executive Director at the National Ford Truck Club, where she played a key role in promoting Ford trucks and advocating for community among enthusiasts. Furthermore, Kathryn has held significant positions such as Director at Balestra and President/CEO at Multi-Image Network, demonstrating her expertise and adaptability in various executive environments.
Education and Achievements
Kathryn Schifferle's educational background is a testament to her expertise in strategic management and marketing. She completed her MBA at California State University, Chico, graduating with distinction. This academic achievement equipped her with the essential tools and knowledge necessary for launching and leading successful businesses, particularly in fast-paced and competitive markets.
Throughout her professional journey, Kathryn has not only driven her own companies to success but has also made tangible contributions to the industry. Her entrepreneurial spirit and innovative thinking have enabled her to identify problems within the market and engineer solutions that foster progress and efficiency. By leveraging her education and experiences, she has become a thought leader in the commercial vehicle sector, advocating for technological integration and data transparency.
Achievements
- Founder and CEO of Work Truck Solutions: Through her leadership, Work Truck Solutions has become a trusted resource for automotive dealers, providing them with tools to optimize their inventory and meet the demands of commercial buyers.
- Launch of Comvoy.com: As a trailblazer in the industry, Kathryn spearheaded the creation of the first business buyer-centric marketplace, revolutionizing the way vocational buyers access and purchase work trucks.
- Former roles: Kathryn's diverse experience includes high-level positions that showcase her leadership capabilities, including Executive Director at the National Ford Truck Club and Director at Balestra, positioning her as a well-respected figure in the automotive community.
Kathryn Schifferle is a dynamic force in the commercial vehicle industry, championing the use of technology to improve business practices and buyer experiences. Her dedication to innovation and her ability to pivot in a rapidly changing marketplace make her an influential leader whose work is paving the way for the future of work truck solutions.
