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Kathryn Seely
Director of Creative Services at Cornell SC Johnson College of Business
Professional Background
Kathryn Seely is a seasoned design professional with over a decade of experience in the field of graphic and industrial design. Currently serving as the Director of Creative Services at the Cornell SC Johnson College of Business, Kathryn plays a pivotal role in shaping the visual identity and communication strategy of the institution. She is passionate about creating designs that resonate with audiences, ensuring that messages are conveyed clearly and effectively. Her expertise lies in understanding the psychology of design and how a simplified, cohesive presentation can capture attention and drive engagement.
Throughout her career, Kathryn has held various roles that have enriched her skill set and showcased her versatility as a designer. She previously served as an IT Business Analyst and IT Project Manager at Cornell University's College of Agriculture and Life Sciences, giving her a unique perspective on how technology and design intersect. At this institution, she was also a Senior Graphic Designer, where she contributed to numerous successful projects that enhanced the college's brand visibility.
In addition to her full-time roles, Kathryn has also freelanced as a professional graphic designer. Running Seely Design, she has worked on diverse projects ranging from corporate branding to book design, helping clients articulate their messaging through beautiful and functional design. Her freelance work has allowed her to hone her skills in understanding client perspectives and translating them into effective visual strategies.
Before her tenure at Cornell, Kathryn built a solid foundation as a Graphic Designer at the University of Rochester. This initial experience set the stage for her future endeavors, allowing her to develop her design sensibilities and approach to branding early in her career. Her accumulation of roles has equipped her with a comprehensive understanding of the design landscape within academic institutions and beyond.
Education and Achievements
Kathryn Seely earned her Bachelor of Fine Arts (BFA) in Industrial Design and Graphic Design from the prestigious Rochester Institute of Technology. This rigorous program provided her with a well-rounded education that combined artistic creativity with practical application. Knowledge gained during her studies has played a significant role in her ability to create compelling designs that align with clients’ visions.
Her commitment to education and professional growth reflects in her active involvement in design communities, where she engages with peers to share insights and stay updated on emerging trends. Kathryn’s ability to adapt and evolve with changing design paradigms is a testament to her dedication to excellence.
Notable Achievements
- Director of Creative Services: Leading a talented team at Cornell SC Johnson College of Business, Kathryn has successfully implemented branding strategies that have significantly enhanced the college's market presence and communication efforts.
- Project Management Expertise: With experience as both an IT Business Analyst and Project Manager, she has seamlessly integrated design with technology, ensuring that creative projects are not only visually appealing but also technically viable.
- Freelance Success: Kathryn’s freelance career has allowed her to work with a diverse clientele, further broadening her expertise in design and branding. Her ability to adapt her designs to different industries showcases her versatility and creativity.
- Educational Foundation: With a BFA from the Rochester Institute of Technology, Kathryn possesses a strong academic background that supports her design philosophy and practices. Her education has significantly influenced her approach to simplifying complex messages through design.
