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Kathy Alexander

Research Strategist - Sell-Design-Execute - Exploring Opportunities

Kathy Alexander is the Founder & Chief Strategist of Beagle Insight, Inc., a strategic research consultancy she established in 2006.12 With over 15 years of experience in the media and entertainment industry, Kathy specializes in understanding how consumers interact with media and brands.1

Key aspects of Kathy Alexander's professional background include:

  1. Expertise: She focuses on combining qualitative and quantitative research methodologies to gain insights into industry trends and consumer needs.2

  2. Project Experience: Kathy has conducted various projects, including programming evaluation, brand positioning, market segmentation, customer satisfaction, pricing and packaging, and new product development.1

  3. Skills: She is known for her ability to prioritize objectives, develop action plans, and present research insights in an engaging and approachable manner.2

  4. Network: Kathy has built an extensive network of clients across industry verticals through exceeding client expectations.1

  5. Recent Work: She has held long-term contract positions with top research consultancies like Screen Engine/ASI and Mindseye Research Group, as well as new technology platforms such as Invoke Solutions.1

Prior to founding Beagle Insight, Kathy held several significant positions in the research industry:

  • Vice President at Mindseye Research Group (2017-2018)1
  • VP Research & Insights at Invoke Solutions, Inc. (2014-2017)1
  • Chief Strategist, Television Research at Screen Engine, LLC (2013-2014)1
  • Senior Vice President at C&R Research (1998-2006)1

Kathy Alexander holds a Bachelor of Business Administration in Marketing and French from the University of Wisconsin-Eau Claire and a Master of Arts in Telecommunication from Michigan State University.1

Highlights

About Us - Beagle Insight, Inc.
About Us - Beagle Insight, Inc.
May 4 · amachicago.org
Kathryn Alexander - AMA Chicago

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Kathy Alexander
Kathy Alexander, photo 1
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Location

Riverside, Illinois