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Kathy Colaiacovo
Marketing Strategist, Coach and Trainer for Private Practice Owners 🎙️ Podcast Host 🔹 Speaker 🔹 2SLGBTQIA+ Parent 🌈
Kathy Colaiacovo is an Online Marketing Strategist, Coach, and Trainer, specializing in helping private practice owners, particularly dietitians and therapists, enhance their marketing strategies. She hosts the podcast "Marketing Your Private Practice with Kathy C," where she shares practical tips and tactics aimed at increasing client bookings without heavy reliance on social media platforms.12
Professional Background
- Expertise: Kathy focuses on simplifying marketing processes for private practice owners, aiming to reduce the time spent on marketing while increasing client engagement and profitability. Her approach includes optimizing the "Four Pillars of Marketing"—foundations, messaging, content, and systems.1
- Podcast: The podcast serves as a resource for dietitians, therapists, and service providers, offering insights into effective marketing strategies tailored to their specific needs.34
Achievements
Kathy has been instrumental in helping many practitioners significantly increase their client base. For example, she has facilitated practices in achieving up to a 300% increase in client bookings within a short period by refining their marketing foundations.1
Additional Information
Kathy actively engages with her audience through various platforms including Apple Podcasts and Spotify, where listeners can access her episodes for free.24 She emphasizes that effective marketing should not be overwhelming and aims to restore joy to private practice owners by allowing them to focus more on their clients and less on marketing challenges.1
Highlights
Ready to get clarity on your marketing? Apply for a FREE Marketing Review with me.
Yes... free! We will hone in on one of five main areas of your business or practice.
In these sessions, which will become episodes on my podcast, you will get clarity on one focus area as I offer ideas, strategies and next steps to take to improve and optimize this aspect of your marketing.
Because sometimes it takes an outside perspective to make progress.
You can learn more and apply for a Marketing Review here - https://lnkd.in/eyjNxFf7
#Freemarketingtips #privatepracticemarketing #growyourprivatepractice
In my podcast this week, I shared these 5 places to use to find the words your clients say so that you have that insight into their feelings, thoughts and how they talk about their problems.
Then you can turn that into specific words you use in your marketing and messaging.
In the past year I’ve seen this shift make a huge difference to some of my clients. One dietitian I worked with privately went from booking an average of 8-12 consults in one month to 44 in month 6 when we were done our coaching sessions.
Six months to grow that list of consults, which by the way converted into a good number of clients.
At the end of our time together, she was going to have to decide if she carried a waitlist or if she needed to bring in someone to help her work with the clients. What a great problem to have! Specificity in your marketing messages helps make this happen!
Check out Ep 112 of my podcast to learn the 5 places you can source and find those specific words people are using so you can use them too! https://lnkd.in/efhn8x3M
#privatepracticemarketing #messagingmatters #marketingmessage
