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Kathy Contreras

Kathy Contreras is a Vice President and Principal Analyst at Forrester Research.15 She specializes in B2B marketing, channel marketing, and partner ecosystem strategies.57 With nearly 20 years of global experience, Kathy is passionate about defining market and channel strategies.6

At Forrester, Kathy contributes to various research areas, including:

  1. Partner ecosystem marketing and demand strategies7
  2. Channel operating models and partner programs5
  3. B2B marketing predictions and trends4

Kathy frequently shares insights through:

  • Forrester blog posts on topics like channel marketing transformation and B2B buying trends5
  • Webinars discussing B2B marketing predictions and strategies4
  • LinkedIn posts under the username kathyf1, where she shares Forrester research and industry insights23

Her work focuses on helping IT, Digital, CX, and Marketing leaders use customer obsession to accelerate growth.3 Kathy is also a speaker at Forrester events, such as the B2B Summit North America.1

Highlights

Jan 6 · forrester.com
B2B Summit North America - Speakers - Forrester
Jul 30 · forrester.com
Introducing The Forrester Evolved Partner's Journey
Dec 20 · forrester.com
The Keys To Unlock An Ecosystem-Aligned Partner Demand Strategy
Mar 15 · forrester.com
Kathy Contreras - Forrester
Kathy Contreras - Forrester

Related Questions

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Kathy Contreras
Kathy Contreras, photo 1
Kathy Contreras, photo 2
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Location

Oakland, California, United States