Suggestions
Katie Brown
Senior Manager of Partnerships at Feathr
Katie Brown is the Senior Manager of Partnerships at Feathr, a company that provides digital marketing software and services for nonprofit organizations, associations, and events.2 She is responsible for managing existing tech and service partners, as well as onboarding new partners from the nonprofit space into the Feathr Partner Program.1 In her role, Katie manages relationships across multiple departments, both internal and external, to empower sales, marketing, customer success, and product teams to achieve their goals.1
Prior to her current position, Katie held several roles at Feathr, including:
- Senior Director (April 2019 - August 2024)
- Account Director (August 2018 - March 2019)
Katie has over 15 years of experience in sales in the marketing and advertising industry.1 She is passionate about helping nonprofit organizations leverage data to grow their online audiences and achieve their goals.1
Outside of work, Katie enjoys traveling with her family, eating amazing foods, playing disc sports (particularly ultimate frisbee and disc golf), reading sci-fi and fantasy books, and engaging in outdoor activities.1
Highlights
💎 mbudo 💎 had a blast at INBOUND 2022 this year! At the link below, our Co-Founder, Ana, gives us a dozen takeaways from the event. 👇
Here are some of my favorites:
Hubspot Leaders I followed Dharmesh Shah leading up to his keynote and he's a lesson in vulnerable leadership. Thank you for sharing your pre-speech nerves, sir! See, even super important people who are experts get the jitters.
Creativity in B2B Marketing I always felt stymied and stifled when it comes to sales and marketing and finding creative and genuine ways to build relationships. At mbudo, not one bit. The team are all strategic thinkers and we hold space for that creativity for each other and it makes all the difference.
Video Marketing Whatever your platform of choice (Wistia, Loom, or Vidyard) a personalized video makes an impact. It's asynchronous and it's difficult for tone to get lost in translation. Yesssss, it takes a bit longer to make a video in the beginning.
Change CRMs, Don't Be Afraid! You have to trick disparate systems into working for you. Y'all know which CRMs I'm talking about. Moving mass amounts of data is nothing to think lightly of so make sure you have stakeholder buy-in and designate change managers (internally or mbudo) help you to see it though.
The 3 Keys to Double Your Sales Pick your Dream 100 clients, "make deposits", don't ask for so much so soon just because you need to make a sale. It's icky. Help don't sell. One way to make that happen is to really get that ICP formulated. If you're having trouble, reach out to me or anyone on the mbudo team.
Dealing with Failures When Carrie Fisher mentioned once to her Mom, Debbie Reynolds, that it's miraculous she survived Hollywood drama, marriages, divorces, etc - her response was, "What was the alternative, dear? Not surviving?" In short, you'll make it and honestly, it's probably not much of a failure anyway.
Until INBOUND 2023, HubSpot!
