Sign In

Katie Cottam

Media Planning and Activation at Merkle Inc.

Katie Cottam is a Senior Manager in Performance Media at Merkle, a digital marketing agency. She is a key contributor to Merkle's Digital Marketing Report, participating in webinars and providing insights on digital marketing trends.12

In her professional role, Cottam has been involved in analyzing digital advertising performance, particularly in areas like paid search, social media advertising, and emerging platforms like TikTok. For instance, she provided commentary on TikTok's growing ad platform, noting that the app's ad products are maturing and offering new commerce solutions for retail brands.1

Her expertise spans various digital marketing channels, and she has been instrumental in presenting Merkle's quarterly digital marketing reports, which track performance indicators across platforms like Google, Facebook, Instagram, and emerging social media channels.12

Highlights

Body-care start-up Luna slaps vulva over 'phallic Tate'
The Visionary Collective with Lisa Mitchell - Apple Podcasts
Online advertising costs soften in Q4 2021 - Digital Commerce 360
Online advertising costs soften in Q4 2021 - Digital Commerce 360

Related Questions

What are Katie Cottam's main responsibilities at Merkle?
How has Katie Cottam contributed to Merkle's strategies for TikTok advertising?
What are some notable campaigns Katie Cottam has worked on at Merkle?
How has Katie Cottam's role evolved over time at Merkle?
What are Katie Cottam's thoughts on the future of retail advertising?
Katie Cottam
Katie Cottam, photo 1
Katie Cottam, photo 2
Add to my network

Location

United States