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Katie Donham
Head of Marketing @ Arketa | Harry's, Policygenius & Parsley Health Alum
Katie Donham is the Head of Marketing at Arketa, a comprehensive platform designed to support modern fitness businesses. She has a robust background in both B2C and B2B marketing, emphasizing customer-centric strategies and full-funnel marketing approaches. Her expertise includes go-to-market (GTM) strategy, marketing technology operations, and budget optimization, aimed at driving growth for the companies she works with.1
Before joining Arketa in May 2023, Katie held significant roles at various high-growth startups, including Harry's, Policygenius, and Parsley Health. Her career has been marked by her success in performance marketing, lifecycle marketing, and brand marketing, where she demonstrated a hands-on approach to problem-solving and team leadership.4 She is also noted for her ability to utilize data analysis to derive actionable insights and improve business processes.
Katie holds a Bachelor of Arts in Sociology from Barnard College and Columbia University. Her professional journey reflects a commitment to enhancing customer retention and developing effective marketing strategies across different sectors.3 In addition to her professional pursuits, she is an avid distance runner and fitness enthusiast, which aligns with her role at Arketa, where she aims to provide innovative technology solutions for fitness entrepreneurs.12
Highlights
Excited to make my first hire at Arketa 💪 💫
I'm looking for a rockstar marketing generalist to work closely with me on all things marketing - starting with email, events, and partnerships. This is an exciting opportunity for someone looking to help build a marketing program from the ground up!
Do you speak digital marketing and customer journey? Does the idea of transforming health care excite you?
If so, then you should join Parsley Health!
I'm hiring a CRM Associate to work with me and the rest of our collaborative and incredibly wonderful team. We're introducing our high-tech yet holistic patient experience to the world - appreciating what it means to be healthy and well both for consumers and ourselves.
If you or anyone you know is interested in this role (based in either LA or NYC), let me know!
