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Katie Klumper
Fast Co Most Innovative Marketer + AdWeek 50 Most Indispensable Media Execs + CEO + Board Member
Katie Klumper is a prominent figure in the marketing and advertising industry who was appointed to the Ad Council's Board of Directors Leadership Council in October 2023.14 She is currently the Global President of Huge, a position she has held since August 2023.4 Klumper is also the CEO and Founder of Black Glass, a modern marketing consultancy purpose-built for CMOs.23
With over 18 years of experience in marketing, Klumper has been recognized for her achievements and leadership:
- Named to Adweek's Top 50 Most Indispensable Marketing, Media and Tech Executives23
- Listed in Direct Marketing News' Top 40 Under 4023
- Received the She Runs It's Mother of the Year Award2
- Named a Game Changer by AWNY2
- Awarded the BCIT Distinguished Alumni Award in September 20194
Klumper's career includes significant roles such as:
- Principal at Deloitte (September 2017 - March 2020)4
- President of KBS, where she grew the business from 100 to 450+ employees3
She is known for her expertise in building and growing large-scale brands through modern start-up techniques and has been described as having a rare blend of skills, understanding both the complexity of mature organizations and the need for speed and agility on the consumer side.3
Highlights
From the The New York Times and now The Wall Street Journal. Pinch. Me. Now.
Both of my businesses - Black Glass, a consultancy purpose built for CMOs and Smaak.co, a flavor filled hot sauce - FEATURED IN INK.
You heard me right, BOTH businesses.
Many would question whether you can CMO & Side Hustle. Patrick Coffee does a great job unpacking the makers in CMOs and the impact they can have with their brands, consumers and... beyond. In a creative business like ours, everyone benefits when our people have the room flex their entrepreneurial muscles.
Okay, but how do you do it? How do you balance it all?
Let's start with I don't believe in balance. It can't be an either/or re: being a good parent, a good executive and a good business owner – you can make it all work with the right people by your side.
The short answer, I have an incredible support network, most importantly my Husband, Timothy Crowell as a SAHD and my children who are also really invested in these businesses. And an awesome personal and professional network who give me fuel every day. You know who you are!
Black Glass has benefited from team members to flex their entrepreneurial spirit, which has taken shape with other businesses like: Larosá, a line of barware founded by Black Glass managing director Shivan Durbal; Masaya, a line of equestrian wear for girls aged 6 to 12 years old from managing director Christine Cifra; and Mosquito Hunters, a pest control company run by senior director Stephanie Eaddy (she/her) Eaddy.
Check out the other wonderful people profiled in the WSJ article and their awesome side hustles.
Smaak.co: Katie Klumper + Vikram Tank Early Majority Inc: Joy Howard NYCNext: Maryam Banikarim 🗽🚕 ❤️ + Andrew Lerner + Caroline Donahue
So, what's the next milestone? Let the guessing game begin! 🤔
