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Katie LaScola
Senior Events Program Manager at Google
Professional Background
Katie LaScola brings over 15 years of extensive experience in implementing remarkable projects and events across the tech, retail, and non-profit sectors. With a dynamic career that began in corporate retail buying, Katie has seamlessly transitioned into event marketing and program management, making her a well-rounded professional adept at navigating various industries. Her exceptional project management and communication skills allow her to thrive as both a motivated team leader and a collaborative team player.
In her current role as Senior Events Program Manager for Devices & Services at Google, Katie oversees multifaceted event strategies that align with organizational goals and enhance user experiences. Her responsibilities include producing both physical and digital events, ensuring that all aspects—from attendee profiles and timelines to content experience, budget, and return on investment (ROI)—are managed with precision and detail-oriented care. Her wealth of knowledge encompasses the use of modern event technologies and platforms, including Salesforce, Microsoft Office, G Suite, ON24, Zoom, Google Meet, and diverse social media management tools.
Throughout her career, Katie has held several impactful positions, each contributing to her comprehensive understanding of event operations. As Event Manager for Talent Solutions at LinkedIn, she focused on cultivating powerful connections through expert event planning and execution. Previously, her role as Event Project Manager at Enduragive allowed her to address unique fundraising needs through tailored event strategies, demonstrating her versatility in adapting to different organizational missions.
Katie also honed her operational skill set as Event Operations Manager at United Cerebral Palsy, where she directed logistics and streamlined operation processes for events that raised awareness and aimed to improve the quality of life for individuals with disabilities. Her early career achievements include serving as Event Buyer at Event Network, Inc. and Associate Buyer at Ross Stores, Inc., where her analytical prowess in inventory management supported retail initiatives.
Education and Achievements
Katie earned her Bachelor's Degree in Business Administration with a focus on Management and Operations from California State University San Marcos. This strong educational foundation equipped her with essential business skills and knowledge, setting the stage for her successful career in event management and program coordination. Her academic journey provided her with critical thinking abilities that she applies in her day-to-day work, ensuring that every event she manages operates smoothly and efficiently.
Achievements
Notably, Katie’s achievements reflect her dedication and strategic mindset within the events sector. At Google, she leads projects that not only meet but exceed engagement metrics, showcasing her ability to innovate and adapt in a fast-paced tech environment. From orchestrating large-scale conferences to intimate virtual events, she tailors the experience to meet attendees' needs and maximize participant satisfaction. Her versatility in managing budgets and driving ROI has earned her recognition among peers and leaders alike.
Katie’s commitment to professional growth extends beyond her current role, as she actively seeks opportunities to enhance her skills and knowledge. In addition to her technical capabilities, she is an adept communicator, enabling her to foster strong relationships with stakeholders and team members, contributing to her projects' success. Her experience working with high-profile brands demonstrates her ability to operate at the nexus of creativity and operational excellence, solidifying her role as an influential leader within the event management community.
