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Katie Linford

Principal Analyst, Marketing Operations

Katie Linford is a Principal Analyst at Forrester, specializing in Marketing Operations.1 She has over 20 years of extensive experience in marketing technology, covering solutions, implementation, and operations across various industries.12

Prior to joining Forrester, Linford worked at SiriusDecisions, which was later acquired by Forrester.2 Before that, she held a senior position in marketing technology at Whole Foods Market, where she focused on platform management and gained deep expertise in technology selection, evolution, and efficiency in an agile environment.2

In her role at Forrester, Linford provides insights on several key areas:

  1. Integrating new generative AI techniques into martech for B2B and B2C marketers.1
  2. Agile marketing adoption and best practices.1
  3. Building connected data infrastructures for B2B revenue teams.1
  4. Applying the Revenue Technology Management Framework to enhance strategic management of revenue operations ecosystems.1

Linford is a frequent speaker and thought leader in the marketing operations field, sharing insights on trends impacting the future of marketing operations.2 Her LinkedIn username is katielinford.3

Highlights

Jun 2 · linkedin

"Why do we invest in #revtech / #martech / #salestech? We usually have a handful of good reasons. But are these ‘good’ reason really good enough to help your customers realize value and drive revenue?

Read the blog to learn more and join us at this year’s #ForrB2BSummit, June 5–7 in Austin, Texas or digitally, to better understand how your business can build and sustain trust with buyers.

Dec 8 · linkedin

Mark your calendars and join us in Austin for 3 days of B2B marketing, sales & product insight with analysts & B2B leaders!

Related Questions

What are Katie Linford's key research areas at Forrester?
How has Katie Linford's experience at Whole Foods Market influenced her work at Forrester?
What are the five trends Katie Linford identified for marketing operations?
How has Katie Linford contributed to the development of the Revenue Technology Management Framework?
What insights does Katie Linford provide about the future of marketing operations?
Katie Linford
Katie Linford, photo 1
Katie Linford, photo 2
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Location

Austin, Texas