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Katie McConville

Associate Director, Strategy

Katie McConville is the Associate Director of Strategy at Earnest, based in the Greater Chicago Area. She has been in this role since June 2022, where she focuses on crafting comprehensive go-to-market strategies that enhance customer engagement and conversion rates. Her responsibilities include developing messaging frameworks for campaigns, leading new business strategy proposals, and overseeing customer research initiatives to inform strategic decisions.12

Professional Background::

  • Earnest (Jun 2022 - Present): As Associate Director, she drives full-funnel personalized campaigns and develops cohesive messaging across various channels.
  • Rule29 (Jan 2020 - Jun 2022): In her previous role as Senior Brand and Content Strategist, she managed content and design projects, produced strategic content for diverse mediums, and led brand strategy efforts.
  • Earlier Roles: McConville has held positions as a Brand and Content Strategist and a Social Media Intern at Rule29 and Dalton Agency, respectively, where she focused on client collaboration, market research, and social media management.1

Education:: Katie holds a Bachelor's degree in Strategic Communication from Flagler College.1

Her expertise spans storytelling across multiple channels including digital advertising, email campaigns, and direct mail, showcasing her versatility in marketing strategy.12

Highlights

May 22 · linkedin

hey, it's me. clocking in for my yearly linkedin post <3

just here to say that a lot of webinar speakers could really benefit from giving their presentation first to a sibling - if you have one. no one will be better at calling you out if you somehow blacked out and let your ego take over the preso.

this post is absolutely not about the webinar i just got off just 3 minutes ago. (lying)

Jun 13 · linkedin

Saying goodbye to my teammates and clients at Rule29 was definitely bittersweet. The friendships I made and the lessons I learned will be lifelong. Thank you to all that were a part!

But as I move on to the next phase of my career, I’m happy to share that I’m starting a new position as Associate Director, Strategy at Earnest.

Ready to chase out the humdrum and dig in!

Related Questions

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How has Katie McConville's experience at Rule29 influenced her strategy at Earnest?
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What are Katie McConville's key responsibilities as Associate Director, Strategy at Earnest?
Katie McConville
Katie McConville, photo 1
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Location

Greater Chicago Area