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Katie Nowak

Head of Marketing at TBA Agency

Katie Nowak is a highly experienced marketing professional currently serving as the VP of Marketing and Partnerships at TBA Agency, having been promoted from her previous role as Head of Marketing.23 With a career spanning over a decade in the music and entertainment industry, Nowak has held several prominent positions:

Career Highlights

  • VP, Marketing and Partnerships at TBA Agency (August 2023 - Present)1
  • Head of Marketing at TBA Agency (August 2020 - August 2023)1
  • Marketing Director, Global Touring at AEG Presents (January 2019 - August 2020)1
  • Head of Marketing at Saddle Creek Records (May 2018 - January 2019)1
  • Director of Marketing at Paradigm Talent Agency (March 2015 - March 2018)1
  • Executive, Tour Marketing at Creative Artists Agency (March 2012 - March 2015)1

Education

Nowak holds a B.S. in Recording Industry Management from Middle Tennessee State University, which she attended from 2007 to 2011.1

Achievements

In her role at TBA Agency, Nowak has been instrumental in developing marketing strategies and securing brand partnerships for artists. Notable accomplishments include deals for Barnett with Microsoft and Levi's, Remi Wolf's partnership with Crocs, and Yaeji's recent partnership with Samsung Galaxy.2

Katie Nowak's expertise in marketing, artist development, and brand partnerships has contributed significantly to TBA Agency's success, with the agency reporting its most successful year in 2023.2

Highlights

TBA Agency Announces A Round Of Promotions And A Partnership ...
TBA Agency Announces A Round Of Promotions And A Partnership ...
Mar 21 · news.pollstar.com
TBA Agency Announces Promotions In Branding Department ...
TBA Agency Announces Promotions In Branding Department ...
WomenInMusic - Meet Principal Members of TBA Agency
Jan 1 · rocketreach.co
TBA Agency Management Team | Org Chart - RocketReach
Jan 1 · tbacreative.net
Meet the Team | Brand Engagement - TBA Creative Network

Related Questions

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How did Katie Nowak transition from Head of Marketing to VP of Marketing and Partnerships?
What strategies has Katie Nowak implemented in her role at TBA Agency?
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What is Katie Nowak's educational background and how has it influenced her career?
Katie Nowak
Katie Nowak, photo 1
Katie Nowak, photo 2
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Location

Brooklyn, New York, United States