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Katie Patterson
Founder - CEO of Happy Medium
Professional Background
Katie Patterson is a dynamic entrepreneur and visionary leader, renowned for her innovative approach to media and marketing. She is the founder and CEO of Happy Medium, a cutting-edge media agency that has reshaped the industry with its emphasis on honesty and transparency. Since its founding in 2011, Happy Medium has experienced remarkable growth, achieving over 800 percent revenue growth in a mere four years. This success is a testament to Katie's commitment to providing authentic marketing solutions tailored to meet the diverse needs of clients.
Katie's career began with a solid foundation in media buying and account management. She honed her skills as an Account Coordinator at Two Rivers Marketing and later excelled as an Account Executive at WHO-TV. Her extensive experience in these roles equipped her with the insights and expertise necessary to identify a gap in the market for more genuine and effective marketing practices. With her entrepreneurial spirit, Katie launched Happy Medium, transforming it from a vision into a thriving business.
Under Katie's leadership, Happy Medium has not only fostered an environment of innovation and creativity but has also expanded its client base and service offerings significantly. The agency’s success has led to numerous awards and recognitions, including being named the Best Workplace for Young Professionals and being recognized as one of the fastest growing companies in Iowa by the Inc. 5000 list.
In 2015, Katie took a bold step toward diversifying the company's offerings by launching Happy Boards, a pioneering digital signage software. This strategic move underscored her understanding that creativity and inspiration are crucial components in developing impactful solutions that resonate with businesses globally. Happy Boards has allowed Happy Medium to further assert its presence in the tech-forward marketing landscape, providing clients with innovative ways to engage their audiences.
Education and Achievements
Katie holds a Bachelor of Arts degree in Electronic Media and Journalism from the University of Northern Iowa. This educational background laid the groundwork for her understanding of the media landscape and propelled her into a successful career in marketing and digital communications.
Her entrepreneurial journey has garnered numerous accolades, reflecting her impact and influence in the industry. In 2015, she was recognized as a Rising Star by the Iowa Women of Innovation and was also named among the Best Up and Coming Business Leaders by Business Record. Furthermore, she was honored to be included in the prestigious 40 Under 40 class, highlighting her achievements and potential in business.
Katie’s remarkable leadership has not only translated to success for her agency but has also inspired a generation of young professionals in the marketing field. Her ability to innovate and adapt has resulted in multiple awards for Happy Medium, including accolades for Best Social Media Company for several consecutive years.
Achievements
Katie Patterson is an influential figure who has made significant contributions to the marketing industry. Some of her notable achievements include:
- Founding Happy Medium: Established in 2011, the agency has since become a leader in the media buying and marketing sector, emphasizing authenticity and transparency.
- Launching Happy Boards: This innovative digital signage software launched in 2015, showcasing her commitment to creativity and addressing the needs of businesses globally.
- Receiving Awards: In 2015, she was bestowed with several honors including Iowa Women of Innovation’s Rising Star, Business Record’s Best Up and Coming Business Leader, and inclusion in the 40 Under 40 class.
- Agencies Recognition: Under her guidance, Happy Medium was recognized as the Best Workplace for Young Professionals and has consistently been ranked among the Best Social Media Companies and fastest growing organizations in Iowa according to the Inc. 5000 list.
- Media Features: Katie has been featured in notable publications such as Adweek, Inc., The Des Moines Register, and Business Record, further demonstrating her influence and contributions within the industry.
