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Katie Rockliff

Founder + C.E.O at REAL PRETTY KIND Pty Ltd

Katie Rockliff, a seasoned professional with over 20 years of experience as a brand and media director for globally renowned brands is now based in Sydney, Australia. She is currently focused on her thriving tween label, Real Pretty Kind, and its publishing arm, Reality Bites. With a background in Behavioural Insights & Strategy and a strong foundation in Design with tertiary degrees, Katie is dedicated to empowering the younger generation, specifically tweens, through streetwear and high-quality content aimed at enhancing their present and future lives. Real Pretty Kind, with its motto 'More JOY. Less of the rest.', donates 5% of its profits to organizations like Bully Zero and The Butterfly Foundation to combat bullying and negative body image issues among the youth, addressing key causes of tween-teen anxiety and potential limitations. Katie's vision is rooted in kindness towards people and the planet, shaping a promising future.

Katie Rockliff
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Location

Greater Sydney Area