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Katie Schnepf
Senior Partner, Managing Director| 2024 She Runs It Working Mother of the Year Honoree
Katie Schnepf is a Senior Partner and Managing Director at Mindshare, a prominent position she has held since May 2018.2 Based in the Greater Chicago Area, Katie brings extensive experience in the advertising and media industry to her role.3
Professional Background
At Mindshare, Katie is known for her leadership skills and expertise in the consumer packaged goods (CPG) sector. She serves as the Tyson Client Lead, demonstrating her ability to manage key accounts and drive results for major brands.4
Career Highlights
Katie's professional journey includes:
- Senior positions at Digitas before joining Mindshare
- Recognition as one of Adweek's "Working Mothers of the Year" in 2024, highlighting her ability to balance a successful career with family responsibilities4
Leadership Style
Colleagues have praised Katie for several notable traits:
- Consensus building: She excels at bringing teams together and fostering collaboration
- Open door policy: Katie maintains an approachable leadership style
- Prioritization skills: She demonstrates a strong ability to focus on what's most important1
Expertise
Katie's areas of expertise include:
- CPG industry knowledge
- Client management
- Media strategy
- Creative optimization5
Her role at Mindshare involves overseeing strategic initiatives, managing client relationships, and driving innovation in media and advertising solutions for major brands like Tyson.
Highlights
I’m incredibly grateful for this week at the Cannes Lions Festival. A week where we came together to celebrate the creative work, learn, get inspired and have some fun. My most memorable moments were the spontaneous connections with old and new colleagues- this business is full of amazing, smart, kind and gracious individuals who feel like family! Thank you Nancy Hall, Lisa Collings and the entire WPP GroupM and Mindshare teams for the opportunity to experience my first Cannes. Here are sound bites that I am taking home with me.
-Be Human Centric, not consumer centric
-Cultural transformation in how you behave in the hallways and engage your teams is a critical component to transforming an organization
-Challenge the sacred cows for disruption and innovation
-Stop trying to fit in; be yourself and lean into your distinctiveness
-Simplicity makes it great
Au Revoir Cannes and I hope to see you again! 👋 🇫🇷 #canneslions2024
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