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Katie Shanahan-Chohilli
Senior Producer / Owner at Reload + co
Professional Background
Katie Shanahan-Chohilli is a dynamic and highly respected figure in the realm of creative artist management and production. As the Senior Producer and owner of Reload + co, she spearheads the operations of the Sydney office of Reload Agency, which maintains a renowned presence across Australia and New Zealand. The agency is widely known for its focus on photography, hair, make-up, styling, production, and retouching. Since 2009, when the Sydney office became part of the established Reload Agency New Zealand, Katie has played a pivotal role in shaping the creative landscape of these markets.
Under her stewardship, Reload Agency has thrived, providing clients with exceptional talent and inventive solutions for their artistic needs. Katie's ability to recognize and nurture talent has honed her reputation as a leading agent and producer, where she manages an impressive roster of artists and collaborates with some of the biggest brands in Australasia. With a deep understanding of the industry, she has been instrumental in producing high-profile campaigns that grace the pages of esteemed magazine titles, thereby solidifying her commitment to quality and creativity.
Education and Achievements
Katie's educational roots are firmly established at St George Girls High School, where she completed her Higher School Certificate (HSC). While little is publicly known about her academic exploits, her real-world experience is a testament to her proficiency in executing artistic visions. Partnered with Catherine MacCormick, the manager of the Auckland office, Katie’s combined experience of over 19 years in the industry is a robust mix of management, artist representation, and creative direction that continues to yield remarkable outcomes.
Prior to her current role, Katie served as both an agent and producer at Reload + co and DLM, gaining invaluable insights and experiences that would later fuel her success at Reload Agency. Her journey through various roles has equipped her with a holistic view of the artist management landscape, giving her a unique position to guide both talent and clients effectively.
Achievements
Katie Shanahan-Chohilli's professional journey is punctuated by numerous achievements that reflect her dedication to the arts and her nuanced understanding of the creative process. By effectively managing a portfolio of diverse talents, she has contributed to the success of numerous artistic projects, each showcasing innovation and excellence. Notably, her collaborations include high-impact campaigns for major brands across Australasia, where her focus on quality and detail enhances the overall output.
Moreover, Katie's position within Reload Agency allows her to coordinate intricate processes that stretch from concept development to final execution, ensuring the creative visions come to life seamlessly. Her exceptional organizational skills and eye for talent empower the team at Reload Agency to deliver unrivaled services, maintaining the agency's reputation as a leader in the creative management sector.
In summary, Katie Shanahan-Chohilli stands out as a committed professional within the creative artist management field. Through her expertise and leadership at Reload Agency, she continues to elevate and support the careers of artists, while also facilitating exceptional campaigns for an array of prominent clients across Australia and New Zealand.
