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Katie Soo

COO & CMO | Board Chair & Board Member | Advisor to CEOs & Founders | Ad Age 40 Under 40

Katie Soo is an accomplished and award-winning CMO with a strong reputation for driving category disruption and growth transformations across various public and private companies.

Over the span of her notable career, she has successfully led global teams, launching renowned brands such as Dollar Shave Club, Warner Bros, DC Universe, and HBO Max, positioning herself as a key player in reshaping the operations of tech and media companies.

Katie excels in building and launching disruptive business models and brands, leveraging data science to fuel brand strategies and growth initiatives, predicting consumer behavior for successful expansion.

Her expertise includes category design, creating innovative partnerships, and launching immersive global campaigns, enhancing brand perception and driving revenue across competitive sectors.

Recognized by prestigious publications including Rolling Stone, TIME, and Forbes, Katie's work has garnered numerous accolades such as Ad Age 40 Under 40, Digiday, and Business Insider's CMOs to Watch.

She actively contributes to reputable organizations such as serving as a Trustee on the Asia Society Global Board, Chairman of the Board at Asia Society SoCal, and advising brands like Vox Media on their council.

Katie's areas of proficiency span CEO & Founder Advisory, Brand & Creative Storytelling, Product Management, AI Content Development, Growth & Revenue strategies, Business Transformation, Originals & Content Marketing, Media Strategy, and more.

She holds educational credentials from San Francisco State University, London Business School, and the Milton Shoong Chinese Academy, reflecting her diverse academic background.

Previous roles include Chief Operating Officer at DICE, senior positions at HBO and Warner Bros., advisory roles at various tech startups, and board positions at prestigious organizations.

Katie Soo is a dynamic and visionary leader in the marketing and branding industry, with a track record of driving innovation and success in today's rapidly evolving digital landscape.

Highlights

Jun 18 · linkedin

Such an honor to meet with the Ambassador of Japan Shigeo Yamada and learn more about our US-Japan global partnership.

We’ve been fortunate at Asia Society Southern California to celebrate Japan’s many successes across film, music, and business at our recent events — spotlighting Godzilla Minus One and the Toho Group, singer and actress Rina Sawayama, and The Sumitomo Group.

Truly look forward to our continued collaboration with Consul General Kenko Sone and the work ahead to highlight topics and initiatives that are most impactful to our communities.

May 22 · linkedin

Had the honor of hosting Asia Society Southern California’s 2024 Spring Gala last weekend and welcoming Asia Society’s new President, Dr. Kyung-Wha Kang — the first female Foreign Minister of South Korea and global trailblazer, to our event. 💐

Truly inspiring to be in a room full of icons and talented 12 year olds… a great reminder that nurturing the next generation of brilliant minds is a large part of the work we need to continue doing. Sending congrats to this year’s honorees:

🟣 Medical Visionary: Dr. Richard Lee, Cherng Family Director’s Chair, Center for Integrative Oncology, City of Hope 🟣 Business Visionary: Masayuki Hyodo, Chairman of Sumitomo Corporation
🟣 Music Visionary: Ray Chen, Violinist & Co-Founder of @tonicmusicapp 🟣 Real Estate Visionary: Christina Gaw, Managing Principle, Global Head of Capital Markets, Gaw Capital 🟣 Adrian Cheng: Founder and Executive Vice Chairman K11 Art Foundation, CEO of New World Development

A heartfelt thank you to our Gala Committee (Brian, Jade, McLain Thomas, Winston, Andy, David) and our entire ASSC team Anjali Sharan, Noriko Kaneko, Leonna Luc, interns and volunteers — you helped bring this to life and we couldn’t do any of this without your support. 💛

#asiasocietyla #asiasocietyawe #asiasocietysoutherncalifornia #asianpacificheritagemonth

Katie Soo
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Location

Los Angeles, California, United States