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Katie Tierney

Content strategy + creation for B2B SaaS | Fractional | Ecommerce, MarTech, HR Tech | ex-Klaviyo, ex-Virgin Group

Katie Tierney is a seasoned professional with over 20 years of experience in content marketing, working for renowned companies like Virgin and Klaviyo.

Her expertise lies in content strategy, team building, and surpassing sales goals in industries such as ecommerce, MarTech, and HR tech.

Katie is the founder of Tierney Marketing, where she assists B2B SaaS companies in creating compelling content to foster brand growth and drive demand.

She holds an MBA in Marketing and Corporate Renewal as well as a BSBA in Marketing, both from Northeastern University.

Katie's past roles include Managing Editor at Klaviyo, Content Marketing Director at Bullhorn, and Director of Marketing at Virgin Pulse.

Highlights

May 8 · linkedin

Ever wonder why the ads and offers you see always seem to match your preferences so accurately?

That's a prime example of how online sellers are using artificial intelligence (AI) to provide a more personalized shopping experience.

Once a luxury, personalized shopping experiences are now the norm, and personal shoppers don’t have to deliver them.

With 9 out of 10 businesses worldwide using AI-driven personalization to grow, it’s clear that AI isn't just a trend—it's a seismic shift reshaping online retail and evolving how businesses interact with customers.

In a recent article for AfterShip, I share 35 examples of how merchants are using AI to transform sales, enhance customer experiences, and optimize operations.

#ecommercemarketing #ecommerce #dtcmarketing #artificialintelligence #freelancewriter #saaswriter #contentwriter

Apr 11 · linkedin

Let's talk stories! 📚

Storytelling is a powerful tool to cut through the clutter, captivate your audience, and make your messages stick.

But why?

✨ Connection: Stories tap into emotions and experiences to create deeper connections. Relatable narratives → trust and engagement.

✨ Clarity: Complex ideas are more digestible and memorable in story form.  Simplicity > complexity.

✨ Engagement: Stories grab attention and keep readers hooked from start to finish. Right narrative arc + pacing = lasting impact.

So, how can you use storytelling in your content?

➡️ Know your audience: Understand their interests, pain points, and aspirations. Then, tailor your stories accordingly.

➡️ Inject personality: Let your brand's personality shine. Authenticity is key to building connections.

➡️ Embrace variety: Experiment with your formats to keep your content fresh.

Wondering how to start? Try these techniques:

💡 The hero's journey: Take your audience on a transformation journey to inspire and motivate them.

💡 The power of contrast: Highlight differences to add depth and drama to your stories and make them more compelling.

💡 The element of surprise: Use unexpected twists and turns to keep readers engaged.

Looking for inspiration? It’s all around.

SaaS companies like Shopify, HubSpot, and Canva continually innovate to capture their audience's attention.

And consumer brands like Dove, Nike, and Red Bull constantly push creative boundaries with innovative storytelling.

Learn from their approaches to create stories that captivate, inspire, and resonate with your audience. Then, watch your audience's engagement, loyalty, and your success soar. 🚀

Have some favorite storytelling techniques or examples? I’d love to hear your thoughts. ⤵️

#contentwriting #writingtips #contentmarketing #contentcreation #storytelling #businesswriting

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Katie Tierney
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Location

Plymouth, Massachusetts, United States