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Katie Welch

Chief Marketing Officer at Rare Beauty

Chief Marketing Officer, @rarebeauty. Previously: Honest Co., Hourglass Cosmetics, Bliss, Weber Shandwick

Highlights

Mar 12 · linkedin

Thank you Glossy for naming Rare Beauty Beauty Brand of the Year. 2023 was quite the year! Here's a glimpse:

  • Launched over 15 new products / collections
  • Created and executed 4 launch campaigns
  • Created and executed 1 brand anniversary campaign
  • Created and executed 2 global mental health campaigns
  • Created and executed our first IRL Rare Beauty Mental Health Summit
  • Created and executed our first Rare Impact Fund Benefit
  • Hosted countless creator, cultural and community events
  • Created countless brand, product and social assets
  • Expanded the brand into SEPHORA India and SEPHORA Indonesia

We wouldn't be here without the effort of the entire team: Marketing, Sales, Creative, PR, Product Development, Ecommerce, Finance, HR, Supply Chain, Operations, Social Impact and MORE!

We are well into 2024 and off with the same momentum! And again, it's all about the team. Thank you, Rare Beauty team. You are unmatched. 👏

Jan 5 · linkedin

Thank you Jenny B. Fine and WWD for recognizing Selena Gomez, founder and creator of Rare Beauty, as The Pete Born Impact Award winner!

Selena is a true visionary and a trailblazer. What she's created with Rare Beauty is remarkable, and I'm proud to get to work with her each and every day. Her vision has reshaped the beauty landscape and the way we talk about beauty and self-care.

But I know Selena is most proud of the work we've done with the Rare Impact Fund, which has raised over $12 million dollars since July 2020.

Through the Rare Impact Fund, we currently support 25 youth serving mental health organizations around the world. Our direct impact has reached 740,000 young people, 10,000 teachers and administrators, and 300 educational systems with a reach of nearly 3 million young people annually.

Thank you to Selena for the impact you’ve made on the industry, the community—and on us.

Aug 16 · The Verge
How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch - The Verge
Aug 16 · The Verge
How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch - The Verge
How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch - The Verge

Related Questions

How did Katie Welch transition from her role at The Honest Company to become Chief Marketing Officer at Rare Beauty?
In what ways has Katie Welch innovative marketing strategies influenced brand growth in the beauty sector?
What lessons did Katie Welch learn during her tenure at Weber Shandwick that she applies to her current role?
How has Katie Welch's educational background contributed to her success in the beauty industry?
What initiatives has Katie Welch implemented at Rare Beauty to promote inclusivity and sustainability in marketing?
Katie Welch
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Experience

Executive Vice President, Global Brands at Weber Shandwick
Senior Vice President at Weber Shandwick

Education

Villa Duchesne And Oak Hill School
Bachelor Of Arts In English, Denison University

Location

Los Angeles, California, United States