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Katja Schreiber
SVP Sustainability @ adidas AG
Katja Schreiber is a seasoned executive with extensive experience in corporate communication, human resources, and sustainability, primarily within the globally recognized sportswear brand, adidas. With a career spanning over two decades, Katja has dedicated herself to strengthening brand reputation and advancing sustainable practices in the athletic apparel industry. Her journey at adidas has seen her ascend through various pivotal roles, reflecting her exceptional leadership capabilities and strategic vision in the dynamic world of sports and lifestyle branding.
Katja Schreiber began her academic journey studying Diplom Kauffrau, with a focus on Business Administration and Management at the prestigious University of Applied Sciences in Braunschweig, Germany. Driven by a passion for continuous learning and professional development, she further honed her expertise through various executive programs. Notably, she participated in the adidas Executive Development Experience at Harvard Business School Executive Education in both 2018 and 2019. In pursuit of a deeper understanding of global business environments, she also completed the Senior Executive Programme at the prestigious London Business School. Additionally, her studies in Chinese Business at Qingdao University equipped her with the understanding and skills to navigate the Chinese market, a critical region for adidas's business strategies.
Throughout her career at adidas, Katja has held numerous influential positions that have shaped the company's approach to sustainability and corporate communication. As the current Senior Vice President of Sustainability, she leads the company's initiatives to foster environmentally friendly practices and ensure that adidas remains a leader in sustainable innovation within the sportswear sector. In her previous role as Vice President of Human Resources for Emerging Markets, she was instrumental in developing human capital strategies that supported the company's growth in diverse and challenging markets. Her expertise in human resources also extended to her role as Vice President of Global Corporate Communication, where she was responsible for articulating adidas's brand story to a global audience through comprehensive communication strategies.
Katja's career began in corporate communication, where she held several key roles, including Senior Director of Corporate Communication and Head of PR for adidas Sport Performance in adidas America. She has built a strong foundation in public relations, working her way up from Corporate PR Manager at adidas China to various leadership roles in the company's global corporate communication team. This wealth of experience has given her unique insights into the importance of effective storytelling in building a strong corporate identity and engaging stakeholders.
One of Katja's notable achievements at adidas is her proactive approach to sustainability integration in the business model. Under her leadership, adidas has made significant strides towards environmental accountability, with ambitious targets for reducing carbon emissions and improving sustainable materials sourcing. Her commitment to sustainability not only enhances adidas's brand reputation but also resonates with the increasing consumer demand for responsible and ethical practices in the fashion industry.
In addition to her professional accomplishments, Katja Schreiber is a passionate advocate for women in business and leadership. She actively supports initiatives aimed at empowering young professionals, especially women, to pursue careers in business and leadership. Her dedication to mentorship and professional development reflects her belief in the importance of nurturing future leaders who will continue to advance corporate responsibility and ethical practices in their respective fields.
