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Katrina Strafford (Kat)

Advisor | Mentor | Angel Investor

Katrina Strafford (Kat) is a seasoned professional with over 20 years of experience in the Interactive Entertainment industry, excelling in business development and brand building.

Her approach revolves around the 'How might we?' mindset, focusing on fostering growth in individuals, crafting innovative products, and advancing businesses. She thrives on nurturing ambitious, customer-centric teams dedicated to creating products that resonate with consumers.

Katrina's background spans various renowned companies, including Unity, EA, Microsoft, and Sierra, where she has demonstrated her adaptability and leadership in both startup and established corporate environments.

Her expertise lies in blending product development, marketing strategies, and commercialization efforts, positioning her as a versatile and knowledgeable figure in the industry.

Currently, she is engaged in mentoring early-stage startup founders and exploring opportunities for angel investments.

Katrina holds a Master of Business Administration with a focus on Sports Business and Entrepreneurship from the University of Oregon Lundquist College of Business, complemented by a Bachelor of Science in Exercise & Movement Science and Psychology.

Throughout her career, she has held significant roles such as General Manager, Vice President of Digital, Vice President of Marketing, Senior Director of Digital, Group Product Manager, Senior Product Manager, and Brand Manager at various reputable organizations.

Her dedication to the Interactive Entertainment sector, combined with her extensive experience and educational background, underscores her as a prominent figure in the industry.

Katrina Strafford (Kat)
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Location

Santa Barbara, California, United States