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KATY ANDREWS

Director, Social and Content Strategy | Ex-Microsoft, Ex-Activision, Ex-Dentsu (Soap Creative)

Katy Andrews is a seasoned marketer with over 14 years of experience in developing and executing go-to-market strategies for leading global brands.

She leverages her technical and developer background to create data-driven, consumer-centric strategies that drive product engagement and sales.

Passionate about technology, Katy excels in uncovering new opportunities and solving complex problems to enhance user acquisition and engagement.

Her brand experience includes working with renowned companies like Microsoft, Activision Blizzard, Xbox Studios, Disney, Foxtel, and Unilever on various consumer electronics, entertainment, video games, and FMCG projects.

Katy holds a Bachelor of Technology in Information Technology and a Bachelor of Creative Industries in Communication Design from Queensland University of Technology.

She has held key positions at esteemed organizations such as DDB Group Australia, Bastion, Activision, and Microsoft, where she demonstrated strong leadership in social and content strategy, business development, marketing, and brand management.

Her extensive background spans roles including Director, Social, and Content Strategy, Business Lead at Microsoft, Brand Marketing Lead for Call of Duty, and Marketing Manager for Xbox.

With a track record of driving engagement, revenue growth, and market share, Katy Andrews is a results-oriented professional dedicated to delivering impactful marketing solutions.

Highlights

Aug 23 · linkedin

🥈I told my Asian mother I* won a Cannes Silver Lion and a Silver pencil at AWARD Award and she asked, "where is the Gold?".

Didn't have the heart to tell her there was level better than gold and I didn't get that either.

Next time, next time. Cannes Lions International Festival of Creativity

Apr 17 · linkedin

🍔 Remember the iconic 'Two all-beef patties, special sauce, lettuce, cheese, pickles, onions – on a sesame seed bun'?

Well… somehow I still don’t, despite working to bring the “Big Mac Chant” to life over the last 5+ months as a digital-first, socially-led campaign introducing #theoriginalmouthful to a whole new generation across Snap Inc. , TikTok for McDonald's

KATY ANDREWS
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Location

Greater Sydney Area