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KATY ANDREWS

Director, Social and Content Strategy | Ex-Microsoft, Ex-Activision, Ex-Dentsu (Soap Creative)

Katy Andrews is a seasoned marketer with over 14 years of experience in developing and executing go-to-market strategies for leading global brands.

She leverages her technical and developer background to create data-driven, consumer-centric strategies that drive product engagement and sales.

Passionate about technology, Katy excels in uncovering new opportunities and solving complex problems to enhance user acquisition and engagement.

Her brand experience includes working with renowned companies like Microsoft, Activision Blizzard, Xbox Studios, Disney, Foxtel, and Unilever on various consumer electronics, entertainment, video games, and FMCG projects.

Katy holds a Bachelor of Technology in Information Technology and a Bachelor of Creative Industries in Communication Design from Queensland University of Technology.

She has held key positions at esteemed organizations such as DDB Group Australia, Bastion, Activision, and Microsoft, where she demonstrated strong leadership in social and content strategy, business development, marketing, and brand management.

Her extensive background spans roles including Director, Social, and Content Strategy, Business Lead at Microsoft, Brand Marketing Lead for Call of Duty, and Marketing Manager for Xbox.

With a track record of driving engagement, revenue growth, and market share, Katy Andrews is a results-oriented professional dedicated to delivering impactful marketing solutions.

KATY ANDREWS
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Location

Greater Sydney Area