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Katya Zeisig
Digital Marketing Manager @ Noibu
Professional Background
Katya Zeisig is an enthusiastic and dedicated marketing professional with over five years of extensive experience in the Software as a Service (SaaS) marketing field. Her career is characterized by a fervent passion for marketing automation and search engine optimization (SEO). Katya has successfully harnessed her skills to empower her marketing teams, driving growth and nurturing lead databases through various acquisition channels. She specializes in targeting and developing core audiences using the Job to Be Done framework coupled with psychographics, paving the way for impactful marketing strategies that yield significant results.
In her current role as Digital Marketing Manager at Noibu, Katya has played a pivotal role in refining marketing strategies and elevating brand visibility. Previously, she served as a Senior Digital Marketing Specialist at Solace and held multiple digital marketing roles at Klipfolio, where she contributed to the company’s marketing initiatives across different capacities. Her multi-faceted experience at Klipfolio honed her skills in digital marketing, allowing her to transition smoothly through roles, proving her adaptability and expertise in the marketing domain.
Education and Achievements
Katya's educational journey is as dynamic as her professional career. She obtained her High School Diploma from Lisgar Collegiate Institute before advancing her studies at Blyth International, where she focused on English and Cultural Studies. Following this, she earned a Bachelor of Management from Dalhousie University, equipping herself with a solid foundation for her marketing career.
Her academic background complements her professional achievements, where she has been instrumental in implementing effective marketing strategies and campaigns. Katya excels at creating UX-centered landing pages designed to convert, and she constantly refines her approach through A/B testing and the development of customized, automated content roadmaps.
Key Competencies
Katya's impressive skill set includes a variety of tools essential for digital marketing success. Proficient in platforms such as Marketo and HubSpot for marketing automation, she adeptly manages campaigns across channels. She utilizes Ahrefs and SEMrush for SEO analysis, helping to maintain the competitive edge of her brands.
In addition to her technical proficiencies, Katya is well-versed in web analytics. She leverages Google Analytics and Google Ads to measure marketing effectiveness and to optimize campaigns. Her competency extends to social media advertising, exemplified by her use of LinkedIn Campaign Manager and Twitter Ads to engage target audiences effectively. Furthermore, Katya's familiarity with advanced tools like 6Sense enhances her ability to gather insights on B2B marketing strategies, while platforms like Salesforce and Uberflip facilitate customer relationship management and content marketing, respectively.
Personal Attributes and Interests
The energy of an enthusiastic, innovative team invigorates Katya; she thrives on collaboration and idea generation within groups. Her ability to communicate effectively and work as part of a cohesive team is one of her standout attributes. An ardent feminist, Katya is deeply invested in issues surrounding world politics and equality, making her not only a marketing professional but also a socially aware individual committed to advocacy and change.
In her free time, Katya enjoys engaging in discussions about digital marketing and social equity issues. She is always open to connecting with others over coffee, sharing insights, and exploring collaborations in the digital marketing landscape and beyond. Katya's dedication to both her professional career and her personal interests makes her a well-rounded individual poised for continuous growth.
tags:[
SaaS Marketing
Marketing Automation
Search Engine Optimization
Digital Marketing Manager
Lead Acquisition
Job to Be Done Framework
UX Design
A/B Testing
Content Roadmaps
Marketo
HubSpot
Ahrefs
SEMrush
Google Analytics
Google Ads
LinkedIn Campaign Manager
Twitter Ads
6Sense
Salesforce
Team Collaboration
Feminism
World Politics
Social Equity
Dalhousie University
Marketing Consultant
