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Kay Kim

Co-Founder + Creative Director at Rooted

Kay Kim is the Founder and Creative Director of Rooted, a DTC brand, and Plantboy, an innovative SaaS startup.

Before starting these successful ventures, Kay gained valuable experience working at reputable agencies like Droga5, Goodby Silverstein, and 72&Sunny, where he collaborated on projects for renowned brands such as Samsung, Starbucks, and T-Mobile.

His passion for creativity and branding led him to explore the business side of things, driving him to co-found Rooted with a mission to reconnect people to nature.

Transitioning from the corporate world to entrepreneurship, Kay wore multiple hats from project manager to photographer, writer, and even farmer, demonstrating his adaptability and commitment.

Under his leadership, Rooted became a nationally recognized 8-figure brand in the Home + Interior/Garden sector, featured in major publications and media outlets.

Kay attributes his success not only to his creative skills but also to the talented team he has built, highlighting the importance of collaboration and resilience in business.

With a Bachelor of Fine Arts in Advertising from ArtCenter College of Design, Kay Kim continues to pursue his goal of being a holistic creative professional.

Kay Kim
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Location

New York, New York, United States