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Kay Lucas

Strategic Communications and Integrated Digital Marketing

Kay Lucas is a seasoned professional in the field of marketing and advertising, currently serving as the CEO and Managing Director of MediaSense, an innovative company specializing in marketing solutions.

With a background in Economics and Math from top institutions like The University of Chicago and the University of California, Berkeley, Kay brings a strong analytical foundation to her strategic roles.

Prior to her current position, Kay held key roles at renowned advertising agencies including SVP Director of Media Services at Carol H. Williams Advertising, EVP Media Director at Global Hue, and VP Media Director at UniWorld Group, showcasing her diverse experience and expertise in the industry.

Her career journey also includes a role as a Media Supervisor at Lord, Geller, Federico, Einstein/Lord, Einstein, O'Neill, further solidifying her knowledge and skills in media planning and implementation.

Kay Lucas and MediaSense aim to deliver cutting-edge marketing programs that drive growth for clients by leveraging innovative strategies and cost-effective solutions in a dynamic marketplace.

Her approach involves initiating projects with creative concepts, validating them through research, and tactically implementing communications strategies to achieve optimal results.

Throughout her career, Kay has demonstrated a keen ability to navigate the evolving landscape of media and advertising, contributing to her success as a respected leader in the industry.

Highlights

Mar 2 · Adweek
BOMESI Can Help Brands Actually Support Black-Owned Media - Adweek
BOMESI Can Help Brands Actually Support Black-Owned Media - Adweek
Oct 28 · ROI-NJ.com
'Amazing women': Immigrants, students, entrepreneurs describe overcoming challenges during Berkeley College event - ROI-NJ.com
Kay Lucas
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Location

Greater New York City Area