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Kayla Sonnicksen Castro

User Experience & Market Researcher

Kayla Sonnicksen Castro is a professional with a strong background in market research, consumer behavior, and psychology.

She holds a Master's Degree in Market Research and Consumer Behavior from IE Business School and a Bachelor of Arts (B.A.) in Psychology from Luther College.

Kayla has a diverse work history, having served in various roles at reputable companies like Instagram, Meta, Rev.com, Ravel, LLC, Target, Jack Link's Protein Snacks, Vision Critical, Survey Sampling International, and more.

Her experience ranges from being a UX Researcher to a Statistics Teaching Assistant, showcasing her versatility and expertise in different fields.

With a passion for understanding consumer insights, she excels in utilizing both qualitative and quantitative methodologies to drive business decisions and maintain strong consumer engagement.

Kayla is known for her communication skills and ability to be a trusted voice within organizations, acting as an internal storyteller to convey key insights effectively.

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Location

Minneapolis, Minnesota, United States