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Kayla Kaplowitz
Currently on a career pause to focus on family.
Kayla Kaplowitz is a seasoned PR professional with over 15 years of experience in the field.1 She has a strong background in securing and leveraging earned media to engage target audiences effectively.
Career Background
Kayla has held several notable positions throughout her career:
- Former Director of Communications at Splash and Code and Theory2
- Founder of Mobili-T Media, a mobile advertising agency that has won numerous awards3
- Most recently, she ran a ghostwriting consultancy1
Current Status
As of now, Kayla Kaplowitz is on a career break, focusing on full-time parenting.2 She is a mother to two children, Zoey and Eloise.2
Professional Skills and Interests
Kayla's expertise lies in:
- Public Relations
- Thought leadership
- Content marketing
- Earned media strategies
Online Presence
Kayla maintains an active online presence:
- LinkedIn: Her username is kaylakaplowitz
- Twitter: She can be found at @KaylaKaplowitz2
Personal Traits
Kayla appears to have a good sense of humor, as she mentions on her Twitter profile that she "will laugh at your jokes".2 This suggests a friendly and approachable personality, which likely serves her well in her PR career.
Kayla Kaplowitz currently resides in South Salem, New York.14
Highlights
One of the most important things to remember when writing an op-ed is to focus on how to get people to care about your issue. In his latest for FastCo, Aaron Rasmussen does this by offering up a handful of personal anecdotes like this to get the reader nodding along:
"When I was a kid in the ’90s, and I couldn’t figure out how to program our VCR, I blamed myself and cracked open the instruction manual. Today, kids and young adults who can’t figure out how to change episodes on HBO’s streaming service blame the product, not themselves—the onus is on companies to help us intuit their products."
#thoughtleadership #opinion #design #productdesign
Op-ed of the day: Kevin Twomey argues in Ad Age why marketers should stop putting so much effort into #influencermarketing, and go back to the fundamentals. I don't think the trend is going away anytime soon, but I do hope brands will wise up and stop working with the most cringe-worthy offenders. (Also, isn't it time SNL produce a sketch parodying influencer culture? "Hi guyssssss.")
#contentmarketing #marketing #advertising
