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Kaylie Tam

Senior Digital Marketing Manager - BMO Bank of Montreal

Kaylie Tam is a results-driven digital marketing manager, project manager, and strategist with a passion for using digital technology to drive business impact and innovation.

Kaylie's professional experience spans various industries including telecommunications, financial services, insurance, eCommerce retail, and healthcare, both in B2B and B2C capacities.

She excels in blending analytics with creativity to deliver measurable results and is well-versed in digital strategies, account management, project management, digital acquisition, and performance marketing.

With a background in Bachelor of Commerce with a concentration in Marketing and a minor in Sociology from McGill University, Kaylie also participated in an International Exchange Program at the University of Melbourne.

She has held roles such as Senior Digital Marketing Manager and Former Digital Marketing Manager in Everyday Banking at BMO Financial Group, among other digital marketing positions at Cossette, DAC Group, Idea Rebel, State Street Bank, and Star Solutions International Inc.

Kaylie's skill set includes expertise in paid search (SEM), search engine optimization (SEO), pay-per-click (PPC) marketing, social media marketing, content marketing, programmatic media, lead generation, and direct response marketing.

Additionally, Kaylie is proficient in various digital marketing tools and platforms such as Google Adwords, Google Analytics, Microsoft SharePoint, Adobe Audience Manager DMP, and Facebook Ads Manager.

Having lived in multiple cities and traveled extensively, Kaylie brings a global perspective to her work and is always seeking new challenges and experiences.

She holds dual citizenship in Canada and the United Kingdom, with permanent residency in Hong Kong.

Kaylie Tam
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Location

Toronto, Ontario, Canada