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Keegan Pitz
Enterprise SaaS Sales | Sales Leadership | Advertising
Keegan Pitz is currently the Director of Sales for Apps Marketing at Skai, a company specializing in performance marketing solutions. He is based in the Los Angeles Metropolitan Area and has a significant professional presence on LinkedIn, boasting over 3,000 followers and more than 500 connections.
Pitz has a background in enterprise SaaS sales, sales leadership, and advertising, and he actively engages in discussions related to digital marketing and performance marketing. His contributions include posts on various marketing strategies and industry trends, showcasing his expertise in the field.132
Highlights
The Cookieless Countdown: How Skai Can Help You Thrive
The countdown to a cookieless world is on, and many marketers are wondering what it means for their strategies.
While it presents challenges, it's also an opportunity to innovate and build more privacy-focused approaches. In this article about crafting a winning post-cookie game plan,Skai's Joshua Dreller explains how to stay ahead of the curve.
Embrace the Shift: Third-party cookies are a fading reality. Let's focus on building strong first-party data strategies and explore alternative targeting methods.
Context is King: With limited cookie data, contextual targeting, and creative strategies will become even more crucial for capturing audience attention.
Efficiency Matters: Re-evaluate your campaign lifecycles and identify opportunities for optimization.
Every gain, big or small, will add up https://okt.to/Y3ALKX
#digitalmarketing #advertising #adtech
Attention Marketing Leaders: Are you feeling disconnected from your team's work? You are not alone.
Do you ever feel like you've climbed the marketing ladder only to lose touch with the ground floor?
Many leaders struggle to stay connected to daily campaign operations as their roles become more strategic. However, staying in the loop is crucial for informed decision-making.
The problem is that traditional methods, such as reports and meetings, can be inefficient or disruptive.
The key is finding the right balance – a way to provide valuable guidance without micromanaging.
This Skai article explores how strategic media planning and forecasting can bridge that gap. It also delves into solutions that empower leaders with:
- Streamlined access to data and insights
- Predictive analytics for data-driven decisions
- Scenario modelling for strategic agility
- Reduced reliance on reports and meetings
https://okt.to/8arnVO
#MarketingLeadership #MediaPlanning #MarketingStrategy #DataDrivenMarketing
