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Keenan Shaw
General Manager, Scalable.co at The Scalable Company
Keenan Shaw is a seasoned professional with over ten years of experience in business, specializing in personal development, entertainment, and technology.
In his recent position at Robbins Research International, Keenan was instrumental in utilizing digital marketing and demand generation strategies to significantly increase annual sales to over $100M, overseeing a remarkable growth in digital ad spend from $200K to $9M.
With a strong focus on client experience, Keenan led the overhaul of the company's website and online sales funnels, driving continuous efforts to optimize revenue both online and offline.
As a key member of the Senior Leadership team, Keenan fostered collaboration and alignment across various departments to measure success through a unified set of Key Performance Indicators (KPIs), leveraging his analytical skills to emphasize the importance of data and process management.
Beyond his professional commitments, Keenan's interests include cooking, sports, literature, travel, and movies, showcasing a well-rounded personality, and a strong passion for assisting business owners in their growth endeavors.
He pursued his education at La Costa Canyon High School and earned a Bachelor of Arts degree in Sociology from Columbia University, where he also engaged in football.
Keenan has held various key roles in esteemed organizations such as Scalable.co & DigitalMarketer at The Scalable Company, Robbins Research International, Impact Republic, Anthony Robbins Companies, and more, highlighting his diverse and rich professional background.
Highlights
So Google is penalizing creators who are building in public and showing people how to use AI to rank their websites…
And it’s not the algorithm (so far)…
They are proactively penalizing people with manual actions…
The hypocrisy of it is laughable... a leader in the race for AI dominance penalizing businesses for teaching and using AI on their platform…
Wondering if this is a signal from Google that they are actually updating the algorithm to penalize going forward or if people are seeing this happen more widespread.
For those of us who are using AI to augment their writing into improve their rankings, I’m wondering what are the top SEO‘s advising their clients to do? Looking at you John Lincoln
The funniest advice I’ve heard so far… use AI rewriters to rewrite your AI copy to make it sound more like a human 🤖😆
What do you all think is gonna happen with SEO and AI?
#aimarketing #seo #searchoptimization #ai
