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Keeton Ross
Building Holocene
Keeton Ross is the Co-Founder and President of Holocene, a climate technology company focused on developing innovative solutions for carbon removal through direct air capture (DAC) technology. He has been instrumental in leading the company's business functions since its establishment in April 2023, leveraging his extensive experience in hard-tech commercialization and sustainability initiatives.13
Background and Experience
- Education: Keeton is a graduate of Stanford University, where he likely developed connections that facilitated his entrepreneurial ventures.
- Previous Roles:
- Before founding Holocene, he worked at Patch as part of their Special Projects team from January 2022 to March 2023, contributing to various sustainability initiatives.36
- He served as a Principal and Entrepreneur in Residence at Evok Innovations, focusing on industrial decarbonization from January to December 2021.3
- Keeton was also an Engagement Manager at McKinsey & Company, where he collaborated with institutions and innovators on technology-driven business strategies related to sustainability and clean technology from January 2020 to January 2021.36
- His early career included research roles at prestigious organizations such as Berkeley Lab and General Fusion, where he worked on projects involving plasma engineering and nuclear energy.3
Contributions to Holocene
At Holocene, Keeton Ross plays a pivotal role in shaping the company's vision and strategy. The organization aims to enhance supply chain efficiency through predictive tools and automation, addressing challenges posed by global events and operational inefficiencies. Holocene's mission includes developing an AI model capable of predicting supply chain impacts from various events, thereby transforming how businesses operate in a rapidly changing environment.24
Recognition
Keeton Ross has been recognized for his contributions to sustainability and innovation, reflecting his commitment to addressing climate change through technological advancements.5
In summary, Keeton Ross is a dynamic leader in the climate tech sector, combining his background in consulting and engineering with a passion for sustainable development to drive impactful change through Holocene.

