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Keith Bohling

National Media Director at JCPenney

Keith Bohling is the Director of Paid Media at JCPenney.3 He has experience in marketing and media management, with a focus on national media strategies. Bohling holds a degree from DePaul University's Charles H. Kellstadt Graduate School of Business and is based in Plano.3 He has been involved in significant marketing campaigns for JCPenney, including the "Really Big Deal" initiative.2 Bohling also participated in JCPenney's investment in Amazon Prime's "Thursday Night Football" sponsorship.4 His role involves overseeing paid media strategies and contributing to the company's marketing efforts.

Professional Background

  • Current Position: Director, Paid Media at JCPenney3
  • Previous Role: National Media Director at JCPenney1
  • Location: Plano3
  • Education: DePaul University - Charles H. Kellstadt Graduate School of Business3

Notable Projects

  • Involved in JCPenney's "Really Big Deal" marketing campaign2
  • Participated in the company's sponsorship of Amazon Prime's "Thursday Night Football"4

Keith Bohling appears to be an experienced professional in the retail marketing sector, with a focus on media strategy and paid advertising for JCPenney.

Highlights

Marisa Thalberg – Chief Brand and Marketing Officer (Consulting)
Leadership | JCPenney Newsroom
Michelle Wlazlo – Chief Merchandising Officer - JCPenney Newsroom
Feb 11 · mediapost.com
2024 Finalists - MediaPost - OMMA Awards
JCPenney Announces Key Executive Appointments

Related Questions

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Keith Bohling
Keith Bohling, photo 1
Keith Bohling, photo 2
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Location

Plano, Texas