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Keith Guthrie

Expert in Business Intelligence and Data Analytics

Keith Guthrie is the Head of Business Intelligence at WHSmith, a prominent retail company in the UK. He has a robust background in business intelligence, analytics, and reporting, having started his career at the Royal Bank of Scotland. His expertise lies in BI and data analytics, where he has developed a reputation as a consummate professional who is well-regarded by his peers.12

In his current role at WHSmith, Guthrie focuses on leveraging data to drive transformative outcomes in retail. He emphasizes the integration of people, technology, and data to enhance business performance.34 Prior to his position at WHSmith, he gained experience at Simplify, further enriching his skill set in the field.3

Guthrie's contributions are instrumental in shaping the company's strategic approach to analytics and reporting within the retail sector.24

Highlights

pension funds insider - Pension Funds Online
Apr 12 · Compelo
Use of big data analytics keeps Holland dry and transforms fashion brands - Compelo

Related Questions

What are Keith Guthrie's key achievements at WHSmith?
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Keith Guthrie
Keith Guthrie, photo 1
Keith Guthrie, photo 2
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Experience

Head Of Business Intelligence at WHSmith since March 2022
Interim Head Of Business Intelligence at Simplify, November 2021 - March 2022, Head of CRM & Analytics at Sainsbury's, Head Of Business Intelligence at Sainsbury's, Head of Data and Analytics at IMImobile, and more.

Education

BSc Maths with Finance (hons), 2:1 from Heriot-Watt University, 1999 - 2003

Location

London, England, United Kingdom