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Keith Guthrie

Expert in Business Intelligence and Data Analytics

Keith Guthrie is the Head of Business Intelligence at WHSmith, a prominent retail company in the UK. He has a robust background in business intelligence, analytics, and reporting, having started his career at the Royal Bank of Scotland. His expertise lies in BI and data analytics, where he has developed a reputation as a consummate professional who is well-regarded by his peers.12

In his current role at WHSmith, Guthrie focuses on leveraging data to drive transformative outcomes in retail. He emphasizes the integration of people, technology, and data to enhance business performance.34 Prior to his position at WHSmith, he gained experience at Simplify, further enriching his skill set in the field.3

Guthrie's contributions are instrumental in shaping the company's strategic approach to analytics and reporting within the retail sector.24

Highlights

Jul 17 · linkedin

Friday 16th July 2021. My last day at Sainsbury’s after 4 brilliant years. I was digesting the comments of the 100s of brilliant colleagues who commented in my virtual leaving card and now I really do believe I have made a difference not just to the organisation but the people I have managed. Thank you to all of the great leaders in the organisation. Special thanks to Cham Chandratillake who was my friend first of all but also my manager and leader (for most of my time) Who knows what’s next but I do know it’s time for a little break to contemplate options. Any help or guidance from my network I will not turn down. Roll on some nice weather and some time in Spain :-)

Nov 28 · linkedin

Looking forward to an amazing day at women in data #lovedata

Related Questions

What are Keith Guthrie's key achievements at WHSmith?
How did Keith Guthrie transition from the Royal Bank of Scotland to WHSmith?
What specific technologies does Keith Guthrie use in his role at WHSmith?
How has Keith Guthrie's work impacted WHSmith's retail strategies?
What are some notable projects Keith Guthrie has led at WHSmith?
Keith Guthrie
Keith Guthrie, photo 1
Keith Guthrie, photo 2
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Experience

Head Of Business Intelligence at WHSmith since March 2022
Interim Head Of Business Intelligence at Simplify, November 2021 - March 2022, Head of CRM & Analytics at Sainsbury's, Head Of Business Intelligence at Sainsbury's, Head of Data and Analytics at IMImobile, and more.

Education

BSc Maths with Finance (hons), 2:1 from Heriot-Watt University, 1999 - 2003

Location

London, England, United Kingdom