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Keith Hagen
Vice President, Marketing at SelectHub
Professional Background
Keith Hagen is an accomplished Growth Marketer with over 21 years of extensive experience in the fields of sales and marketing, product management, and information technology. Currently serving as the Vice President of Marketing at SelectHub, Keith leads a dynamic team dedicated to demystifying the software selection process for companies. His leadership encompasses a diverse range of teams, including content marketing, analytics, search marketing, and technical specialists, all aimed at guiding businesses in making informed software choices.
Throughout his illustrious career, Keith has played a pivotal role in over 100 initiatives focused on optimizing, redesigning, or reinventing online platforms. His portfolio boasts an impressive list of prominent global brands, including Orkin.com, Webroot.com, AmericasTestKitchen.com, and many more. He has consistently delivered results that surpass expectations, demonstrating his expertise in strategic growth and conversion optimization through continuous improvement practices.
Keith’s commitment to excellence is underscored by his impressive track record in execution, where he has successfully overseen more than 4,000 A/B and MVT tests across various websites, achieving an outstanding success rate of 80%. His methodological approach emphasizes a data-driven strategy that leverages customer insights and technological advancements to enhance user experience and boost conversion rates.
At the core of Keith's methodology is his ability to forge strong relationships across all stakeholder levels. He prides himself on his collaborative style, cultivating partnerships that drive mutually beneficial outcomes and amplify business success. Whether collaborating with colleagues, clients, or industry partners, Keith consistently demonstrates a keen understanding of how to unite teams for effective results.
Education and Achievements
Keith's educational background is foundational to his professional growth. He completed his postgraduate studies in Information Technology/Internet at the Information Technology Institute (ITI), where he honed his technical expertise and understanding of the rapidly evolving digital landscape. Furthermore, he earned a Bachelor of Arts degree in Psychology and Sociology, specializing in Human Factors at Carleton University. This diverse educational background provides him with a unique perspective on consumer behavior, which he effectively applies in his marketing strategies.
His career has been marked by several notable positions that illustrate his progression and versatility in the digital marketing realm. Prior to his current role at SelectHub, Keith served as the Vice President of Growth and Conversion Services at Inflow®, where he was instrumental in the company's growth strategy leading up to its acquisition of ConversionIQ. He also has experience as a co-founder and principal growth consultant at ConversionIQ and has worked as a digital growth consultant at Brotaich Digital Marketing & eCommerce.
Keith’s previous roles also include Director of eCommerce at Melco-Oerlikon and eBusiness Specialist and Lead at Gates Corporation. His early career as a Senior Internet Developer at Gates Corporation and an Internet Software Engineering Consultant at FDM Group laid a strong technical foundation that bolstered his marketing and product management skills.
Achievements
Keith Hagen's career achievements speak volumes about his expertise and leadership in the growth marketing sector. He has excelled in various specialties, including:
- Product Management: Leading product strategies that align with market demands.
- eCommerce Optimization: Enhancing online retail performance through strategic improvements and innovations.
- Conversion Rate Optimization (CRO): Developing comprehensive strategies to increase conversions, using data-backed decisions and testing methodologies.
- User Experience (UX) and Information Architecture: Crafting intuitive and engaging customer experiences that drive user satisfaction and loyalty.
- Web Analytics and Market Research: Employing advanced analytics to inform decision-making and enhance customer understanding.
Furthermore, Keith's commitment to continuous learning and improvement is evident in his active engagement with the industry. His ability to adapt to changing market dynamics and incorporate the latest trends in technology ensures his marketing strategies remain at the forefront of innovation.
In summary, Keith Hagen is not only a seasoned marketing professional but also a visionary leader who understands the intricacies of the digital landscape. His multifaceted expertise and proven results make him an invaluable asset in the domains of growth marketing, eCommerce, and customer engagement. Through his dedication to fostering excellence and collaboration, Keith continues to leave a lasting impact in the industry.
