Suggestions
Keith Hernandez
VP, Head of Industry, Tech at Future; Host of The Changeup; Craft beer shopkeeper
Professional Background
Keith Hernandez is a highly accomplished business strategist, sales leader, and public speaker, with a wealth of experience spanning multiple facets of the media and marketing industries. As the Co-Founder of Launch Angle, a business development consultancy and strategic advisory firm, he has been instrumental in partnering with an impressive array of brands including CAA Sports, Chobani, TripAdvisor, TEGNA, Vox Media, WarnerMedia, and Playmaker. Keith and his team are dedicated to developing and implementing innovative revenue strategies that drive real growth for these organizations.
Throughout his career, Keith has held prominent leadership roles in high-growth media companies such as Bleacher Report and BuzzFeed. While at Bleacher Report, he served as the Senior Vice President of Revenue Strategy and Branded Content, employing his skills in sales management and digital strategy to significantly enhance revenue streams. Similarly, during his tenure at BuzzFeed as the Vice President of Global Sales and Partnerships, he led teams that generated substantial revenue growth through innovative sales strategies and strong business development initiatives.
Keith’s expertise is not limited to domestic markets; he has opened and managed international offices, demonstrating his capability in building new revenue models and strategies that cater to diverse markets. His leadership style is marked by a commitment to inclusivity, as he prioritizes hiring, promoting, and maintaining a diverse workforce, ensuring a rich array of perspectives in the decision-making process.
Education and Achievements
Keith's academic journey began at Miami University, where he earned a Bachelor of Arts degree in English with a focus on Creative Writing, complemented by a minor in African American Literature. This educational background not only honed his writing skills but also cultivated a deep understanding of diverse narratives, which has undoubtedly enriched his career in publishing and content creation.
Over the years, Keith has also shared his knowledge and experiences through public speaking engagements around the globe. His reputation as an experienced speaker has led him to present keynotes in countries including the United States, Great Britain, Brazil, Australia, Singapore, France, Canada, and Kenya, where he addresses topics such as digital strategy, sales innovations, and the future of branding in an ever-evolving marketplace.
Achievements
Keith's career is marked by numerous achievements in various capacities. As the Co-Owner of Local Goods - Beer + Grocer, he successfully merged his passion for community-focused retail with his vast expertise in sales and marketing. Prior to his entrepreneurship at Local Goods, his role at Future as the Vice President and Head of Industry - Technology allowed him to explore the intersection of technology and media, paving the way for innovative advertising solutions.
In his early career, Keith also made significant contributions at Bauer Media Group USA as a Research Editor, ultimately paving his way into sales roles at reputable organizations such as VEVO and Microsoft. His journey through diverse positions has equipped him with a well-rounded perspective on the industry, shaping his approach to business development and strategy. Each position he has held has been a stepping stone, adding layers of experience and insight that he leverages in his current role at Launch Angle.
Keith Hernandez stands out as a beacon of success in the competitive landscape of sales strategy and business consulting. His collaborative approach to partnership, unwavering commitment to diversity, and passion for fostering growth in brands solidify his reputation as a leader in the industry. He continues to drive innovation and inspire others, earning the respect of colleagues and clients alike.
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