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Keith Penny

Director and adviser at Pennymatters

Keith Penny is a founder partner at Pennymatters, a business aimed at creating a sustainable and profitable entity with a resilient culture in the face of challenging opportunities, particularly pre and post the Retail Distribution Review. As a board member alongside Mark Trainor and Richard Norman, with over 20 shareholders, including advisers, they focus on understanding the challenges of their advisers and clients. Keith spends 80% of his time advising pre and post retirement clients and supporting both existing and new advisers. The company offers advice to a wide range of clients and has a team of 33 regulated advisers under its umbrella. With a dedication to collective knowledge and a commitment to not treat clients as commodities, Pennymatters embraces regulation by the FCA. Keith Penny's philosophy revolves around tackling life's challenges head-on and finding joy in the journey.

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Location

Reading, United Kingdom