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Keith Perhac

Founder at SegMetrics

Keith Perhac is a prominent entrepreneur and the founder of SegMetrics, a company that specializes in revenue and lead attribution tools tailored for marketers. He is based in Portland, Oregon, and has been actively involved in the tech and marketing sectors for many years. His educational background includes a degree from Sarah Lawrence College.

In 2020, Keith participated in the TinySeed accelerator program, which is designed for early-stage SaaS (Software as a Service) founders. TinySeed focuses on helping startups that aim to build sustainable, profitable businesses without relying on venture capital funding. SegMetrics was part of the second cohort (Batch 2) of TinySeed, highlighting its innovative approach to providing insights that help marketers optimize their campaigns through advanced cohort reporting and lead source attribution.124

Career Highlights

  • Founder of SegMetrics (February 2015 - Present): Under his leadership, SegMetrics has developed tools that allow marketers to gain clarity on their lead sources and campaign effectiveness.
  • TinySeed 2020 Participant: Engaged in a year-long program aimed at supporting SaaS startups in achieving long-term profitability.123
  • CEO of DelfiNet (August 2011 - Present): A consultancy focused on development and marketing strategies for various clients, including Fortune 100 companies.1

Keith's extensive experience spans various roles, including technology leadership and marketing strategy, making him a notable figure in the SaaS community. His work with SegMetrics continues to impact how marketers understand and leverage their data for better decision-making.

Highlights

Apr 8 · twitter

[Playbook 24/30]

Cart abandonment isn't one problem. It's three.

Price hesitation. Checkout friction. "I'll come back later" (they won't).

Each one needs a different fix. Most recovery sequences treat them all the same — which is why most recovery sequences don't recover much.

Playbook on diagnosing which type is costing you the most: https://t.co/RLSbu9hRhh

Apr 3 · twitter

[Playbook 19/30]

Traffic is hitting your sales page. Sales aren't happening.

It's almost never one thing. It's a headline that doesn't match the traffic source. A price reveal that comes too early. Testimonials that answer the wrong objection. A guarantee that raises more doubt than it resolves.

Playbook on diagnosing this section by section: https://t.co/uohLc27DyE

Apr 30 · tinyseed.com
The 2020 TinySeed Accelerator Batch
The 2020 TinySeed Accelerator Batch
Dec 8 · tinyseed.com
What's It Like Being a TinySeed Founder? (Part 2)
What's It Like Being a TinySeed Founder? (Part 2)
Episode 520 | Why a Million Dollar Agency Quit It All and Moved to ...
May 4 · bizjournals.com
Bootstrapping accelerator TinySeed selects startups for 2020 cohort
Bootstrapping accelerator TinySeed selects startups for 2020 cohort

Related Questions

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How did Keith Perhac's experience at TinySeed impact SegMetrics?
What challenges did Keith Perhac face during the TinySeed 2020 program?
How does SegMetrics differ from other marketing attribution tools?
What are some key features of SegMetrics?
Keith Perhac
Keith Perhac, photo 1
Keith Perhac, photo 2
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Location

Portland, Oregon, United States