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Kelley VanderSloot
Director, Omnichannel Retail Marketing COE
Kelley VanderSloot is a seasoned professional in the consumer packaged goods (CPG) industry, currently serving as the Director of Omnichannel Retail Marketing COE at Ocean Spray Cranberries.15 With over 20 years of experience, she has established herself as an accomplished revenue-driven commercial leader.
Professional Background
VanderSloot is known for her expertise in e-commerce, sales, and marketing, particularly in the food and beverage sector.6 Her career is marked by a passion for developing and executing dynamic sales strategies, demonstrating her ability to drive results in the competitive CPG landscape.
Leadership Style
Colleagues describe Kelley as a passionate, creative, and hard-driving sales leader.1 Her approach to leadership extends beyond mere management, as she is often viewed as a partner by those who work with her, fostering collaborative relationships within her teams.
Industry Engagement
VanderSloot is actively engaged in industry discussions and developments:
- She has shown enthusiasm for conferences like the Shopper Conference organized by the Advertising Research Foundation (ARF), where she explores emerging trends in consumer behavior and retail.2
- Kelley demonstrates a keen interest in digital commerce, particularly in content effectiveness and its impact on sales strategies during inflationary periods.3
Thought Leadership
As an industry expert, Kelley VanderSloot contributes to the broader conversation in retail and e-commerce:
- She engages with research reports, such as those by Profitero, sharing insights on platforms like LinkedIn.4
- Her expertise is recognized in the industry, as evidenced by her participation in events like the ARF Shopper conference.6
Kelley VanderSloot's LinkedIn profile (username: kelleyvandersloot) serves as a platform for her to share industry insights, connect with professionals, and showcase her expertise in omnichannel retail marketing and the CPG sector.123
Highlights
I'm still riding the high from the #Shopper Conference! 🌟 Congrats to the Advertising Research Foundation (ARF) for crafting a space to explore the intersection of digital platforms, retail media networks (RMN), and AI in the relentless pursuit of consumer loyalty and ROI.
The sessions were highly engaging, addressing the huge shift towards retail media networks (RMN) and how measurement is evolving to foster sustainable growth. Marketing mix analysis is no longer just a concept but a tangible reality.
A big wave of appreciation goes to my talented fellow panelists—Stephanie Pegler, Erin Mitten, Anne Martin, Katie Vogt, and Trisha Tolly—for the dynamic discussions and our exceptional moderator, Mike Ellgass.
As we navigate these transformative tides, I invite your perspectives: How do you see AI and RMN shaping our industry? Are privacy concerns holding back the full potential of personalization? Drop your insights below and let’s keep this conversation flowing!
#oceanspray #commerce #ecommerce #media #arf #shopper2024 #retailmedia #AI #digitalmarketing #ARFShopperInsightsCouncil
🌟 Big news! I'm a judge at this year's ANA Reggie Awards! 🌟 Super excited to join the panel and dive into some of the coolest marketing campaigns out there. Looking forward to sharing insights and learning tons. Stay tuned! #ReggieAwards
