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Kelli Lawson

Founder/CEO, JOY Collective and The SonRise Project

Kelli Lawson is an Emmy Award-winning creative visionary and purpose-driven business leader with over 30 years of global experience in brand-building.

She is the founder and CEO of JOY Collective, a company committed to creating joy for clients, community, and the world, serving renowned clients like Dove, WW, U.S. Naval Academy, Ford, and Tory Burch.

Kelli's career spans various industries including Consumer Packaged Goods, Media and Entertainment, Book Publishing, and Technology, where she achieved exceptional results for powerhouse brands like Procter & Gamble, BET Networks, and Dell.

As a community server, Kelli initiated impactful programs like BET's Emmy Award-winning HIV/AIDS program 'Rap-It-Up' and the BET Foundation.

She also launched 'The SonRise Project' in 2020, a support platform for parents dealing with children's mental wellness and addiction.

Kelli holds a B.A. in Economics from Howard University, and is actively involved in organizations like Delta Sigma Theta Sorority and Jack and Jill of America.

Originally from Cleveland, Ohio, Kelli resides in Bethesda, MD with her husband and two sons.

Kelli Lawson
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Location

Bethesda, Maryland, United States