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Kelly Burns

Founder + Managing Director at AGENCYNESS • Executive Producer • Event Production, Experiential + Engagement

Kelly Burns is the Founder and Managing Director of AGENCYNESS, a corporate event agency located in the San Francisco Bay Area. With a deep-rooted passion for the event industry, she began her career at the young age of five, producing events in her family's living room. Over the years, she has established herself as a respected figure in the field, often described as a "badass" by her peers due to her innovative approach and expertise in project planning.12

Before launching AGENCYNESS, Kelly held a significant role as the Head of Events + Design at Sephora, where she was instrumental in creating and managing a high-performing corporate events team. Her work spanned globally, producing events in locations such as Dubai, Las Vegas, and Shanghai. She is known for elevating Sephora's event culture and implementing forward-thinking strategies during challenging times like the COVID-19 pandemic.12

Throughout her career, Kelly has collaborated with numerous high-profile clients, including major brands like Apple Inc., Google, Facebook, and Starbucks. She has orchestrated events featuring celebrity appearances from artists such as Rihanna and Jennifer Lopez, showcasing her ability to blend creativity with logistical precision.12

Under her leadership, AGENCYNESS is recognized for its commitment to delivering exceptional service and personalized experiences for clients, making it a trusted partner for large-scale conferences and brand activations.23

Highlights

Jul 25 · linkedin

Off-site meetings are a waste of time and money.  . . . This is a statement I've heard more than once in my 20+ year career and the kicker is:

I agree with it.

They can 100% be a waste of time and money IF...

You choose the same venue YoY You say things like "the way we've always done them" You forget to look beyond the stuffy ballroom.

Read that last line again, then the look here 👇🏻 This is clearly NOT a ballroom and that is by design.

Don't get me wrong, ballrooms have a wonderful and necessary place in the event landscape.

But they are not the ONLY place you can go for a conference, meeting, retreat or sales kickoff.

And if a ballroom with standard breakout rooms is all you consider, then "Offsite meetings are a waste of time and money," is what you'll be thinking afterwards because people won't be engaged.

Lack of engagement = lack of progress

Our surroundings play a big part in how productive we are as humans. A change in physical perspective (i.e. where we sit) can either add a shot of espresso into our creative veins, or a shot of Benadryl.

What would you prefer your attendees have? ☕️ 💊

This isn't Sophie's choice. This is a no brainer. Tell me I'm wrong.

#eventscouting #marketingevents #eventproduction #NYCmeeting

Jun 30 · linkedin

We’re seeing all-things-rainbow while activating for two clients at #sfpride today.

#experientialmarketing #brandmarketing #brandexperiences

Related Questions

What inspired Kelly Burns to start AGENCYNESS?
How did Kelly Burns transition from Sephora to founding AGENCYNESS?
What are some of the most memorable events Kelly Burns has produced?
How does Kelly Burns ensure personalized experiences for clients at AGENCYNESS?
What makes Kelly Burns stand out in the corporate event industry?
Kelly Burns
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Location

San Francisco Bay Area