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Kelly Chen
Editorial strategy for products
Professional Background
Kelly Chen is a seasoned editor and strategist known for her innovative approach to integrating editorial, audience, and product development. With a vibrant career spanning over a decade in leading media organizations, Kelly has demonstrated a remarkable ability to connect diverse audiences with impactful news content. Her most recent project, Sift, introduced a new dimension to news consumption by providing news therapy, illustrating her commitment to making journalism relevant and engaging in today’s fast-paced digital landscape. Established within a network of enthusiastic practitioners, Sift is more than just a media venture; it is an experiment designed to help individuals process and understand the complexities of the news, contributing to mental wellness in an age of relentless information.
Before launching Sift, Kelly made significant contributions as a key player at major news organizations such as CNN International and HuffPost. In her role as a Multiplatform Editor at CNN, she successfully coordinated breaking news coverage across desktop and mobile platforms, ensuring that audiences received timely updates from around the globe. Furthermore, her work on CNN’s personalized business app, MoneyStream, highlighted her prowess in digital product strategy, allowing users to receive tailored financial news that meets their specific needs.
In addition to her roles at CNN and HuffPost, Kelly served as a news engagement specialist at PBS NewsHour and the Center For Investigative Reporting. She was instrumental in creating online communities focused on critical social issues, such as the high school dropout crisis, security and surveillance matters, and veterans’ affairs. These initiatives not only engaged audiences in meaningful dialogue but also fostered a sense of community and awareness on pressing issues. Her diverse experiences reflect a deep understanding of audience dynamics and a commitment to enhancing the storytelling process.
Education and Achievements
Kelly's educational journey began at the University of California, Davis, where she studied for her Bachelor’s degree. Her academic foundation equipped her with critical thinking skills and a strong understanding of the media landscape, which she has expertly applied throughout her career in various editorial roles.
Her professional experience is equally impressive, having held positions that include Editorial Director at All Turtles, where she has led initiatives that bridge technology and content creation. Kelly has expertly navigated the complexities of multiplatform media as a Global Programming Producer at CNN and a Front Page/Assignment Editor at Huffington Post, demonstrating her versatility in the field.
In her earlier career, Kelly honed her skills in various production and editorial roles, beginning as a Production Assistant at KPCC and building her expertise at places like PBS NewsHour, where she served as a Desk Assistant. Through these roles, she acquired a wealth of knowledge in storytelling, allowing her to become a prominent figure in the development of compelling, audience-focused news content.
Achievements
Kelly Chen's career is decorated with numerous achievements that showcase her dedication and vision in the media industry.
- Launched Sift, a pioneering project focusing on news as a therapeutic experience.
- Spearheaded editorial strategies for breaking news at leading platforms like CNN International and HuffPost, enhancing audience engagement through diverse multimedia channels.
- Developed MoneyStream, a custom app tailored for personalized financial news, which demonstrates her innovative approach to content delivery in the digital age.
- Created impactful online communities around significant topics at organizations like PBS NewsHour and The Center For Investigative Reporting, successfully engaging audiences on critical issues.
- Played a pivotal role in the coordination of news engagement strategies at the WJCHAT, where she fostered a community dialogue about important news events.
- Experience as a Social Media and Engagement Specialist at PBS NewsHour, leveraging social platforms to connect with audiences and increase interaction with news content.
Contact Information
To learn more about Kelly Chen and her innovative projects, visit her website at www.kellyxchen.com or contact her via email at [email protected].
