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Kelly Fulton
Creative Director
Kelly Fulton is a prominent Freelance Creative Director and multifaceted artist based in Brooklyn, New York. Originally from South Africa, she has established a significant career in creative direction, filmmaking, and writing. Her professional journey includes notable positions at major companies such as Spotify, Apple, and VICE Media, where she was one of the foundational creative directors.
Professional Background
- Current Role: Creative Director at Spotify (since May 2024).
- Freelance Work: Engaged in freelance creative direction from July 2021 to June 2024, collaborating with various clients including Gentle Forces and TONAL.
- Previous Experience:
- Creative Director at Apple (April 2020 - June 2021)
- Executive Creative Director at BESE (September 2019 - April 2020)
- Creative Director at VICE Media (July 2012 - October 2017)
Skills and Expertise
Kelly specializes in brand storytelling through digital and social content creation, leveraging her deep understanding of youth culture to meet client needs effectively. Her work is characterized by a dynamic approach that combines creativity with strategic insight.
Education
- University of Cape Town: B.A. in Film, Media and Visual Studies (2003 - 2005).
- New York Film Academy: Film Production (2006).
Notable Projects
Fulton's client list includes high-profile brands such as Beats By Dre, Airbnb, Delta Airlines, and Smirnoff. She has contributed significantly to projects that blend creativity with marketing strategies, particularly during her tenure at VICE Media where she helped launch multiple content channels and the Viceland TV channel.
Personal Insights
Kelly's creative journey is influenced by her early life experiences in a remote South African community, where she developed a rich imagination through play and storytelling. She believes that her best ideas often stem from moments of boredom rather than pressure to succeed.
In addition to her work in creative direction, Kelly is also involved in writing music and screenplays, showcasing her versatility as an artist.
For more details about her work and projects, you can visit her LinkedIn profile here .1



