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Kelly Goldston

Chief Digital Officer at Spanx

Kelly Goldston is the Chief Digital Officer at Spanx, a role she has held since April 2023. Based in Atlanta, Georgia, Goldston is recognized for her customer-centric and data-driven approach to e-commerce and growth marketing. She has a strong background in digital product management and marketing strategies, focusing on enhancing customer value and brand engagement from strategy through execution and analytics.1

Professional Background

Goldston's career includes significant roles at various companies:

  • Spanx: She joined Spanx in August 2020 as Vice President of Growth Marketing & E-Commerce before her promotion to Chief Digital Officer. In this capacity, she leads the Spanx.com team, overseeing growth marketing initiatives, customer acquisition, retention strategies, and digital product development.12
  • ELOQUII: Prior to Spanx, she was with ELOQUII, where she served as VP of Performance Marketing. She played a crucial role in scaling the brand from a startup to its acquisition by Walmart.12
  • Quidsi (Amazon): Goldston also worked at Quidsi, where she held various marketing roles, including Associate Director of Marketing for Diapers.com.1

Education

Goldston earned her MBA with Distinction from New York University’s Leonard N. Stern School of Business and holds a Bachelor of Arts in Journalism and Public Relations from Columbia College Chicago.1

Personal Insights

In addition to her professional achievements, Goldston is known for her passion for reading and enjoys sharing insights on leadership and marketing. She emphasizes the importance of ownership and action in e-commerce environments and values strong mentorship from women leaders throughout her career.2

Her unique blend of creative and analytical skills has shaped her approach to digital marketing and leadership in the fast-paced world of e-commerce.

Highlights

Apr 28 · instagram.com
Life update: Now Chief Digital Officer of @spanx. Still ... - Instagram
Feb 24 · stern.nyu.edu
Kelly Goldston DeBonis (MBA '13), VP, Growth Marketing and ...
Kelly Goldston DeBonis (MBA '13), VP, Growth Marketing and ...

Related Questions

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Kelly Goldston
Kelly Goldston, photo 1
Kelly Goldston, photo 2
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Location

Atlanta, Georgia, United States