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Kelly Haut Thacker

CMO, board member & nonprofit founder

Kelly Haut Thacker is a senior marketing executive at Salesforce, currently serving as the Senior VP of Marketing for Commerce Cloud and CMO of Retail and Consumer Goods (RCG).12 With over 15 years of experience, she is known for her expertise in global go-to-market strategy, brand building, and product positioning.2

Career at Salesforce

Kelly has been with Salesforce for over a decade, holding various senior marketing roles:

  • Senior VP, Marketing, Commerce Cloud & CMO of Retail and Consumer Goods (RCG)12
  • Chief Marketing Officer for the Customer Success Group1
  • Marketing leader in the Salesforce small and medium business unit1

Responsibilities

In her current role, Kelly is responsible for:

  • Marketing strategy, operations, and execution for the Commerce Cloud portfolio globally1
  • Overseeing the Retail and Consumer Goods business marketing1
  • Driving insights across the entire customer lifecycle using Salesforce's customer data Cloud3

Expertise and Focus

Kelly is passionate about:

  • Storytelling and building customer-centric, high-performing teams2
  • Leveraging clean, actionable data to deliver personalized customer experiences13
  • Bridging physical and digital retail experiences3
  • Empowering customers to "do Commerce their way" through flexible solutions3

Background

Before joining Salesforce, Kelly was involved in non-profit initiatives:

  • Founder and CEO of The James Project, a nonprofit venture in India12
  • Founder of Banau, a nonprofit venture in Nepal12

Kelly Haut Thacker is recognized as a creative marketing leader with a strong focus on customer-centric strategies and data-driven insights in the retail and consumer goods sector.23

Related Questions

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How did Kelly Haut Thacker transition from non-profit work to Salesforce?
What strategies does Kelly Haut Thacker implement for Commerce Cloud?
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What are Kelly Haut Thacker's thoughts on the future of retail?
Kelly Haut Thacker
Kelly Haut Thacker, photo 1
Kelly Haut Thacker, photo 2
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Location

San Francisco, California, United States