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Kelly LaFleur
Senior Product Designer @ Ethos | Design, Growth, Strategy
Kelly LaFleur is an accomplished senior product designer currently making waves at Ethos, a prominent company in the insurance and fintech sectors. With a deep commitment to making life insurance accessible and affordable, Kelly specializes in creating intuitive digital products that not only resonate with users but also promote substantial business growth. Her skill set encompasses a range of competencies, including user research, ideation, wireframing, prototyping, and stakeholder collaboration, allowing her to drive impactful design solutions that meet both user needs and business objectives.
With her journey rooted in the study of International Relations and Political Science at San Francisco State University, Kelly brings a unique perspective to product design. This academic background lays the foundation for her ability to understand complex societal dynamics, which is incredibly relevant in the fintech landscape where user trust and clarity are paramount. Throughout her career, she has held various positions that have shaped her into the designer she is today, transitioning from roles in user experience design to senior product design at Ethos.
Kelly's previous experiences include significant roles at Anima App and Skoutli, where she honed her skills in UX design. These positions were essential in cultivating her understanding of user-centered design principles and the importance of creating products that offer tangible solutions to everyday challenges. Before venturing into the tech world, she also had a successful stint at Robert Half, where she served as both a Senior Creative Account Manager and a Creative Account Manager, developing her expertise in client relations and teamwork. Her versatility is further highlighted by previous customer experience management roles at Grubhub and Yelp, where she focused on enhancing user satisfaction through innovative solutions.
Throughout her career, Kelly has demonstrated her ability to prioritize the needs of users while fostering a collaborative and inclusive team environment. She believes in the power of collective input, ensuring that diverse perspectives are considered in the design process. This humble, ego-free approach not only enriches her projects but also cultivates a healthy team dynamic that drives success. Currently based in London, Kelly enjoys full right-to-work status, allowing her to be a part of the vibrant tech scene in the city.
