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Kelly Leger - Massie

Partner Managing Director at Deloitte Digital. Digital Identity Expert, Retail Media, Cookieless Ad Tech/Media/Data Strategy, and Ad/Mar Tech Translator. Ex-Datalogix/Ex-Merkle/Ex-Dentsu

Kelly Leger - Massie is a highly experienced professional with 18 years of leadership in the US, UK, and EMEA within data start-ups and global ad agencies.

She focuses on developing identity-based solutions and is well-versed in 1P data, 3rd party data, data technology, privacy regulations, and building global marketing strategies.

Currently serving as Managing Director at Deloitte Digital, she specializes in Data, Identity, and Ad Tech Innovation including retail media networks and MadTech Convergence.

Previously, Kelly led Business Development and Growth for Merkle's Identity platform, Merkury, where she contributed to the development of cutting-edge identity technology.

With a background in publishing and media, she has a strong track record of developing successful identity-based products and managing partnerships.

Kelly's educational background includes a Dual Bachelors of Science with a Double Major in Public Relations & Political Science from Marquette University.

Her past roles include Partner Managing Director at Deloitte Digital, SVP at Merkle overseeing Sales & Solutions, and VP at Merkle in product development and publisher partnerships.

Highlights

Aug 19 · linkedin

What to do now that Google is not deprecating the remaining 3p Cookies?

Take a read of an article written by myself and my colleague David Chan on why CMO's need to keep moving ahead with their 1P data strategies!

Find the article here:

Aug 5 · linkedin

7 years in a row and 12 times total! Deloitte is AGAIN ranked #1 in consulting services by revenue according to Gartner. Read more about the report!

Kelly Leger - Massie
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Location

Denver, Colorado, United States