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Kelly Owens

Owner and CEO at Marleylilly

Kelly Owens is the owner and founder of Marleylilly, an e-commerce company specializing in personalized clothing, gifts, and accessories. Here are some key details about Kelly Owens and Marleylilly:

Background and Career

Kelly Owens founded Marleylilly in 2010 with her husband Chad Owens.1 Prior to starting Marleylilly, Kelly worked as:

  • A Surgical Sales Representative at CareFusion from 2010-2012
  • In Surgical Sales at BG Medical from 2008-2010
  • An LDP Associate at Consolidated Graphics for 4 months in 20082

She graduated from Clemson University in 2008 with a BS in Graphic Communications and Business Administration.2

Marleylilly's Growth

Under Kelly's leadership, Marleylilly has experienced significant growth:

  • The company started in the Owens' living room and expanded to a 72,000 square foot facility in Greer, SC by 2016.1
  • As of 2019, Marleylilly had over 100 permanent employees and up to 200 seasonal workers.1
  • The company's annual revenue was reported to be $38 million as of 2024.3

Business Model and Approach

Kelly has shaped Marleylilly's business strategy in several key ways:

  • Focus on e-commerce: Marleylilly operates exclusively online with no physical retail stores.1
  • Emphasis on personalization: About 95% of Marleylilly's products are personalized, with monogramming being a core offering.4
  • Investment in technology: The company has invested in robotic fulfillment systems to improve efficiency.1
  • Strong social media presence: Marleylilly has over 470,000 Instagram followers and 1 million Facebook likes.1

Kelly attributes much of Marleylilly's success to effective email marketing and social media strategies.1

Highlights

In just eight years, Kelly Owens has built Marleylilly into a money ...
BEHIND THE SCENES WITH MARLEYLILLY - Greenville360
BEHIND THE SCENES WITH MARLEYLILLY - Greenville360

Related Questions

How did Kelly Owens transition from surgical sales to starting Marleylilly?
What challenges did Kelly Owens face when expanding Marleylilly?
How has Marleylilly's use of email marketing and social media impacted its growth?
What inspired Kelly Owens to start Marleylilly in the first place?
How does Marleylilly's robotic fulfillment system work?
Kelly Owens
Kelly Owens, photo 1
Kelly Owens, photo 2
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Experience

Owner and CEO at Marleylilly since Aug 2010
Surgical Sales Representative at CareFusion, Surgical Sales at BG Medical, LDP Associate at Consolidated Graphics

Education

Bachelor of Science in Graphic Communications, Business Administration from Wilbur O. and Ann Powers College of Business at Clemson University, 2004 - 2008

Location

Greer, South Carolina, United States